Joe Rominiecki is a contributing editor to Associations Now.
A study on the ways public broadcasting stations are evolving to create new relationships with members, beyond the standard pledge drives, offers intriguing ideas for associations.
In July, the Nieman Foundation published a 13,000-word report by Knight Visiting Nieman Fellow Melody Joy Kramer that explored new membership models for public broadcasting—the local stations that carry NPR and PBS programming. Her thesis centered on engaging supporters through more than pledge drives: rather, in contributions of time, energy, and expertise.
The public broadcasting model is not an exact analogue to associations, but Kramer's broad assemblage of ideas, pulled from within public media organizations and beyond, offers a deep well of inspiration for association engagement methods. Here are a few highlights.
[This article was originally published in the Associations Now print edition, titled "Tune In to New Ideas."]