Data: Smaller Parts, Bigger Payments

Fundraising and Nondues Revenue Associations Now July/August 2015

Monthly donations lead to more total giving, according to a study of nonprofit fundraising efforts.

Something about breaking a payment into 12 smaller parts makes a larger total payment a lot more palatable. In a survey of 84 nonprofit organizations, fundraising and advocacy firm M+R found monthly giving grew by 32 percent in 2014, compared to 9 percent for one-time giving. Even more interesting are the average gift amounts.

Average Online Donations

One-time gifts:


Monthly gifts:

$23/Month (12-month total: $276)


Source: M+R Benchmarks 2015