What kind of choices makes one organization succeed and another fail in our economy? This question drove the research done by author Anna Caraveli and became the organizing principle of this book. The Demand Perspective will walk you through building blocks to realign your organization with the following six critical new competitive capabilities:

• inventive thinking
• a mindset of continuous learning
• customer-centric value propositions
• purposeful, outcome-oriented customer engagement
• unique solutions
• motivating leadership

Plenty of case studies, exercises, and tools are included to help you on your way to becoming an organization that puts customer solutions at the top of their priority list.

(2015, ISBN 978-0-88034-376-3, 208 pages, paperback)