Current and Emerging Trends of Tradeshows: An Assessment of Stakeholders' Preferences (PDF)

Current and Emerging Trends of Tradeshows: An Assessment of Stakeholders' Preferences (PDF)

Product Information

Author(s):

Monica Dignam, Rohit Verma, PhD, and & Spring Han, PhD

Format:

PDF/Electronic Distribution

Member Price:

$0.00

Nonmember Price:

$9.95


Description

This multi-year research project sponsored by the ASAE Foundation and conducted by the Center for Hospitality Research was undertaken to assess the various trends affecting association-based tradeshows. By employing a multiple stake holder lens--attendees and exhibitors--the findings will help meeting planners, attendees, exhibitors, buyers, sellers, and destination executives identify best practices, tradeoffs, constraints, and relative preferences of the two groups.

(2014, 32 pages, PDF download)