Current and Emerging Trends of Tradeshows: An Assessment of Stakeholders' Preferences (PDF)
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Description
This multi-year research project sponsored by the ASAE Foundation and conducted by the Center for Hospitality Research was undertaken to assess the various trends affecting association-based tradeshows. By employing a multiple stake holder lens--attendees and exhibitors--the findings will help meeting planners, attendees, exhibitors, buyers, sellers, and destination executives identify best practices, tradeoffs, constraints, and relative preferences of the two groups.
(2014, 32 pages, PDF download)
(2014, 32 pages, PDF download)