Certificate Program in Association Management

Certificate Program in Association Management

The Certificate Program in Association Management is being redesigned as an asynchronous program, which will be available late summer 2023. This certificate program will be accessible on demand via ASAE Learning Online. Please check back late summer for details about the program’s availability for purchase.

ASAE’s Certificate Program in Association Management helps association professionals build the competencies they need to manage their organizations more effectively. Comprising five virtual courses that may be taken individually or as a group, the program is designed for professionals with fewer than five years of association management experience who want to apply a more systematic approach to their work and help their organizations be more successful. 

Upon completion of the five courses, participants will receive the Certificate in Association Management awarded by ASAE Learning. 


Certificate in Association Management Courses 

Essential Practices in Association Management 

  • Association Management Foundation 
  • Association Universe 
  • Strategy & Innovation 

Membership Models, Development, and Engagement 

  • Membership Structures and Value 
  • Member Engagement 
  • Membership Recruitment and Retention 

Systems of Volunteer Excellence 

  • Volunteer Structures and Management 
  • Volunteer Recruitment and Recognition 
  • Excellence at the Board Level 

Operational Excellence in Associations 

  • Brand Management 
  • Business Development 
  • Strategic Partnerships 

Culture, Ethics, and Leadership 

  • Diversity, Inclusion, and Equity 
  • Ethics 
  • Organizational Culture Development 



"I chose to attend the Certificate Program in Association Management after learning that the program segments tied so well with my duties of leadership and policy development, membership recruitment and communications at the Iowa Soybean Association. The real value for me was learning how non-agricultural association staffers looked at the challenges which I always felt were unique to agricultural associations. Through our discussions and laughter, we began to understand that all of us face the same issues, and in many cases, the same difficult mindsets of members who have become tradition-bound. This class has great leadership and provides a warm environment for discussing our members' real motivations and learning to channel their actions into achievements."

– Carol Balvanz, Policy Director, Iowa Soybean Association


For more information, contact:
ASAE Learning