Find Prospects and Drive Event Attendance with Geotargeting

Find Prospects and Drive Event Attendance with Geotargeting

Event Information

Date(s):

Apr 19, 2017 - Apr 19, 2017 Eastern

Time:

12:00 PM - 1:00 PM

Location:

CAE Hours:

1

Levels:

Foundational

Member Price:

$0.00

NonMember Price:

$0.00

Access Points:

0

Description

Picture an event happening in your city that attracts a new market segment you’ve been trying to woo. You geotarget people specifically at the corresponding convention center, serve them a mobile ad, and instantly, your prospecting list soars. This isn’t some pipe dream—it’s a tactic many savvy event marketers are adding to their mix.

Join this webinar featuring association and event marketing agency MDG Advertising to learn about the online campaigns with the best ROI. Get tips on how to grow prospect lists, impressions, conversions, and ultimately, event attendance. You’ll learn how geotargeting works, how to develop a strategy, and how to pitch the idea to your organization’s leadership team.

  • Speakers

    • author image

      Santana Innis

      Santana Innis is the director of digital and social media at MDG Advertising. With a track record of success in social media as well as content and inbound marketing, Santana is helping MDG clients win in the digital age. She graduated with honors from Columbia University in New York, has lived in three countries, and has traveled to more than forty countries. Fluent in English, German, and Spanish, Santana blends her global viewpoint, passion for analytics, and vast marketing experience to develop creative solutions that increase event attendance and association membership for her many clients.