Innovation LaunchPad

Innovation LaunchPad

Event Information


Sep 28, 2022 - Sep 30, 2022


5:00 PM - 4:00 PM


Gallivan Hall

239 S. Main Street
Salt Lake City, UT 84111
United States

CAE Credits:




Member Price:


NonMember Price:



What if you could see the opportunities other miss and help lead your organization to be more innovative in 2023 and beyond? In this unique and hands-on workshop, ASAE is partnering with three-time WSJ bestselling author and professor Rohit Bhargava to create a "non-obvious" new innovation learning experience exclusively for ASAE members. For the first time ever, Rohit will customize his award-winning approach to trend curation and innovation for the association community.

During this workshop, you will learn how to create new programs that improve member retention, imagine and implement ROI-focused ideas for revenue generation and effectively broaden the appeal of your association to attract new members.

In addition, through our partnership with Visit Salt Lake, attendees will have a hands-on opportunity to consult with local businesses to put the techniques they learn in this session into action immediately. This is anything but a typical two-day classroom lecture. Instead, we will use a combination of interactive exercises and learnable techniques to help you learn how to innovate no matter what budget or resource constraints you might be working with.

Signed copies of Rohit's #1 WSJ bestselling book Non-Obvious Megatrends will also be provided.

Facilitator and Thought Provocateur

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the 3-time Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on trends, innovation and marketing in the world. Rohit has been invited to deliver sold-out keynotes and workshops in 32 countries around the world to change the way teams and leaders think at the World Bank, NASA, Intel, LinkedIn, MetLife, Under Armour, Univision, Disney and hundreds of other well-known organizations. Prior to becoming an entrepreneur and founding two companies, he previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett where he advised global brands on marketing and storytelling strategy. Outside his speaking and consulting, Rohit has taught persuasive speaking and global marketing as an adjunct professor at Georgetown University, is frequently quoted in the global media and writes a monthly column on trends for GQ magazine in Brazil. Rohit lives in the Washington DC area with his wife and is a proud dad of two boys. He loves the Olympics (he’s been to five!) and actively hates cauliflower.

Questions? Please contact Megan Dehardt at



Gallivan Hall
(across the street from the Marriott)
239 S. Main Street
Salt Lake City, UT 84111
Dates: September 28-30, 2022


Marriott Salt Lake City at City Center
220 South State Street
Salt Lake City, UT 8411
Phone: 801-961-8700

Rate: $174 single/double ++
Cutoff: September 7, 2022

Book your group rate for ASAE Innovation Launch Pad

Or call 1-866-961-8700


Accessibility Features:
If you would like to request reasonable accomodations to ensure your comfortable participation in this event, please reach out to Megan Denhardt


Review ASAE's Updated In-person Event Vaccination Policy 


  • Agenda

    • Agenda

      Wed, Sept 28
      3:00 p.m. – Arrive in Salt Lake City, UT
      4:00 p.m. – Check-in at Salt Lake City Marriott City Center Hotel
      5:30 p.m. – Gather in Marriott Lobby for Shuttle Departure
      5:45 – 8:00 p.m. – Visit Salt Lake Welcome – Tour of Italy Dinner at Caputo’s
      Thur, Sept 29
      (Program begins at Gallivan Hall)
      8:00 – 9:00 a.m. – Breakfast
      9:00 – 10:30 a.m. – Program
      10:30 – 10:45 a.m. – Morning Break
      10:45 a.m. – 12:00 p.m. –Program
      12 – 1:30 p.m. – Lunch
      1:30 – 3:30 p.m. – Program offsite at Surprise Location!
      3:30 – 4:30 p.m. – Program
      5:15 p.m. – Gather in Marriott Lobby for Shuttle Departure
      6:00- 8:00 p.m. – Dinner, Courtesy of Visit Salt Lake at COSM
      Fri, Sept 30
      (Program begins at Gallivan Hall)
      8:00 – 9:00 a.m. – Breakfast
      9:00 – 10:30 a.m. – Program
      10:30 – 10:45 a.m. – Morning Break
      12:00 p.m. – Adjournment and Boxed Lunches


  • Speakers

    • author image

      Rohit Bhargava

      Rohit Bhargava, M.A. is a trend curator and storyteller who has dedicated his career to helping brands and leaders be more influential and believable by embracing their humanity and personality. He is the author of five best-selling business books on wide ranging topics including business trends and trust and believability. His first book, Personality Not Included, won the prestigious Gold Atticus award and is still widely cited as a favorite of executive leaders and CEOs around the world for its groundbreaking ideas on leadership, branding and personality. Over the past 18 years, he has advised hundreds of global brands and has lived and worked in multiple countries. Since leaving the corporate world to become an entrepreneur, he has founded multiple companies dedicated to helping pioneering leaders evolve and transform their business to succeed in the future. He has been invited to headline events in 31 countries. He is a two time TEDx speaker and routinely rated among the top speakers in the world on marketing, branding and actionable business trends. Currently, he is an Adjunct Professor of marketing and storytelling at Georgetown University in Washington DC.

  • Sponsors & Partners

    • Visit Salt Lake Logo

  • Policies

    • Cancellation, Refund & Substitution Policy

      Submit all requests to ASAE Registration via email at All registration cancellations and refund requests must be made in writing by March 4, 2022, to receive a full refund, less a $75 administrative fee. Refunds cannot be approved for requests received after this date, to include no-shows. Substitutions are gladly accepted at any time. Badge sharing, splitting, and reprints are strictly prohibited.

      Event Cancellation or Postponement

      ASAE reserves exclusive right to modify, postpone/reschedule or cancel programs for any reason, including but not limited to emergency, inclement weather or other ‘acts of God.’ If there is an event cancellation, every attempt will be made to reschedule, and registration fees will be applied to the rescheduled event date. Any travel, lodging, or incidental expenses incurred related to a cancelled event cannot be refunded under any circumstances. If a cancelled event cannot be rescheduled, ASAE will determine an equitable basis for the refund of a portion or all of the registration fees, after due consideration of circumstances and expenditures.

      Consent to Use of Photographic Images

      Registration and attendance at, or participation in, ASAE meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees’ image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by ASAE and other third parties, including but not limited the venue, the host city and the host CVB.