Building Trust with Evidence: Using Data and Communications to Advance Your Industry and Your Impact

Event Information


Apr 23, 2021 - Apr 23, 2021


2:00 PM - 3:00 PM



United States

CAE Credits:




Member Price:


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Members count on associations to represent their interests to the government, the public, and key stakeholders, but trust in institutions across sectors is falling. How do leaders build confidence in their organizations and the fields they serve, especially when faced with public distrust or uncertainty? This discussion will highlight stories from association leaders who have used to evidence-based communication—in advocacy initiatives, public media campaigns, and other message-driven efforts—to advance broader understanding of their mission and their members’ roles in supporting society. The panelists will describe how they’ve used research to create attention-grabbing messages that demonstrate impact and build trust. They’ll share critical skills and lessons learned that all associations can use to support their work.


Research For Impact Webinar Series

Register for the Full series

Session1: Its time to do something with your data: The value of a data driven culture and how to make it happen in your organization

Session 2: Big ideas no budget how to be data driven with limited resources

Session 3: Building trust with evidence using data and communications to advance your industry and your impact

Session 4: From data to foresight to transformation harnessing evidence for strategic planning and envisioning change


  • Speakers

    • author image

      Benjamin H. Rome

      Creative. Storyteller. Writer. Multi-award winner. Burgeoning speaker. Right-brain dreamer. Gamer. These are just a few of the words/phrases that just barely contain the unique blend of creative vision and thinking that makes up my current career trajectory. But don't let that scare you. Really. You'll find I'm quite experienced as a writer, editor, game designer, and multimedia content marketer. Because I've taken a more "generalist" route - as in, I have touched on many related skills as opposed to deeply diving into a specialized few - I quickly adapt to whatever the content need is required.

      author image

      Magdalena N. Nowicka-Mook

      Magdalena Mook brings over a decade of experience in fundraising, coaching, consulting and association management. As a program manager for the U.S. Department of Agriculture’s Economic Research Service, she coordinated technical assistance programs, monitored and evaluated programs, organized task forces and implemented special projects in four European countries.Prior to joining ICF in October 2005, Magda held a position of Assistant Director of National Policy and Director of Development and the Council of State Governments, a national association of state officials in all three branches of government. She designed and implemented a development strategy for CSG, coordinated policy-specific research and implementation activities, and developed and maintained network of existing and potential funders and partners. During her tenure at CSG, Magda also worked closely with the USAID’s US-Asia Environmental Program, overseeing the grants program in 11 nations of South-East Asia. Magda serves as the Executive Director for the ICF, where her portfolio includes governance, strategic planning, ethics and standards and regulatory issues. Magda also acts as day-to-day liaison to ICF’s leadership, including the Board of Directors, Ethics and Standards Committee and a Regulatory Committee. Specializing in strategic planning, international affairs and board governance, she also oversees organizational budgets and manages professional staff of the ICF. Ms. Mook received her M.S. in Economics and International Trade from the Warsaw School of Economics, Poland. She also graduated from the Copenhagen Business School’s Advanced Program in International Management and Consulting. Magda is a train professional coach and systems facilitator. Magda is fluent in Polish, Russian and English, with working knowledge of French.

      Jevin West

      Jonathan Lovitz

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