Big Ideas, No Budget: How to Be “Data Driven” with Limited Resources

Event Information


Apr 16, 2021 - Apr 16, 2021


2:00 PM - 3:00 PM



United States

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Associations are feeling the push to adopt a data-driven culture, but leaders and teams with small budgets, small staff sizes, or other resource limitations may feel challenged to gather the data and other evidence they need. This discussion convenes panelists from small associations who have found ways to get the right evidence that advances their work. Panelists will share stories of success and lessons learned, including when—and how—to invest money allocated for research, tips for setting expectations with data-minded boards, and how to find and connect with the right research partner for your organization.


Research For Impact Webinar Series

Register for the Full series

Session1: Its time to do something with your data: The value of a data driven culture and how to make it happen in your organization

Session 2: Big ideas no budget how to be data driven with limited resources

Session 3: Building trust with evidence using data and communications to advance your industry and your impact

Session 4: From data to foresight to transformation harnessing evidence for strategic planning and envisioning change


  • Agenda

    • Friday, April 9, 2021
      2:00 – 3:00 p.m.

      It’s Time to Do Something with Your Data: The Value of a Data-Driven Culture and How to Make It Happen in Your Organization

      Friday, April 16, 2021
      2:00 – 3:00 p.m.

      Big Ideas, No Budget: How to Be “Data Driven” with Limited Resources

      Friday, April 23, 2021
      2:00 – 3:00 p.m.

      Building Trust with Evidence: Using Data and Communications to Advance Your Industry and Your Impact

      Friday, April 30, 2021
      2:00 – 3:00 p.m.

      From Data to Foresight to Transformation: Harnessing Evidence for Strategic Planning and Envisioning Change

  • Speakers

    • Laura Lewis

      Laura Lewis has 15 years of marketing and association management experience, including work in the commercial real estate, nonprofit and agency sectors. In her role as chief marketing officer for CREW Network, Lewis executes marketing and public relations strategies to promote the success of women in commercial real estate and elevate the brand of CREW Network globally. Lewis came to CREW Network after more than four years as director of marketing, brand & digital strategy at Women Leaders in College Sports, formerly the National Association of Collegiate Women Athletics Administrators (NACWAA).

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      Enid-Mai Jones

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      Wendy-Jo Toyama, MBA, CAE

      Innovator who inspires others to use fresh approaches to achieve goals and garner new revenue through strategic problem solving, challenging the status quo, building bridges and coaxing exceptional contributions and commitment from diverse stakeholders. Experience in non-profit and corporate settings. Proven record of accomplishments in managing change, increasing revenues, structuring alliances with organizations to secure resources and building high performing employee teams.

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