How Marketing Automation Leads to Marketing Transformation

How Marketing Automation Leads to Marketing Transformation

Event Information


Feb 27, 2020 - Feb 27, 2020


12:00 PM - 1:00 PM



United States

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Marketing automation is a tool designed to help organizations gain insights and grow revenue, but all too often it’s used only to automate tasks and improve operational efficiency. While that functionality is certainly an asset, the real power of the tool lies in its ability to help your organization tap into new contacts, new markets, and new business intelligence. Such marketing transformation is accomplished only when you understand and strategically apply modern digital marketing concepts.

This is the first webinar in a four-part series exploring marketing automation, how to avoid common missteps, and how to optimize its use to gain marketing intelligence and grow association revenue. In this session, you’ll learn:

  • the difference between marketing automation and email automation
  • how to determine whether your association is ready for true marketing automation
  • how to prepare your association for capacity building and growth