Government Relations Toolkit Online Seminar Series

Government Relations Toolkit Online Seminar Series

Event Information


Apr 09, 2018 - Apr 12, 2018 Eastern


Online - Webinar

United States

CAE Hours:




Member Price:


NonMember Price:


Access Points:



CAE Credits: Registrants will earn a maximum of 4 CAE credits.

A robust government relations program is an essential element of association management. Regardless of organization size, a strong GR strategy will ensure that key policy issues are clearly articulated to your constituency and that your viewpoint is represented to local, state, and national government officials.

Whether you are new to association government relations or are an established association professional interested in building your GR knowledge, this seminar series will provide you with the essential information you need to develop a proactive and strategic GR program.

This four-part series explores important components of a comprehensive GR program, including:

  • developing a proactive program structure and key constituencies both within and outside your association
  • crafting an advocacy strategy, campaign, and messaging that speaks to multiple audiences
  • building strong coalitions that advance your agenda
  • adhering to PAC compliance requirements, lobbying disclosures, and other legal responsibilities.

This online seminar series consists of four 60-minute live online sessions that feature facilitated audio content and conversations. Before the first session, registrants will receive login information and links to test their computer and become acquainted with the platform. Participants will have access to recorded sessions, reference materials, and more for up to 30 days following the program.

Registration for this online program will close Friday, April 6, 2018, at 12 noon ET.

Register here for the full series, or register for one or more individual sessions:

Session 1: Laying the Foundation for a Proactive Program

Session 2: Mounting an Advocacy Campaign

Session 3: Making Your Voices Heard

Session 4: Complying With Legal and Ethical Requirements

  • Agenda

    • Monday, April 9, 2018
      2:00 – 3:00 p.m.
      Session 1: Laying the Foundation for a Proactive Program

      Successful government relations requires a solid foundational structure. This session addresses the underlying reasons for the government relations function in an association and explores how public policy issues are tied to the organization’s mission and strategic plan. Discover the essential components of a well-functioning GR program that meets your association’s advocacy needs.

      Tuesday, April 10, 2018
      2:00 – 3:00 p.m.
      Session 2: Mounting an Advocacy Campaign

      A well-planned strategy is at the core of every successful advocacy campaign. The most effective plans set realistic short- and long-term goals, identify stakeholders and partners, create targeted messaging, select relevant tactics, and implement timely action steps. Learn how to develop relationships and build coalitions that can be leveraged to maximize reach and impact.

      Wednesday, April 11, 2018
      2:00 – 3:00 p.m.
      Session 3: Making Your Voices Heard

      When it’s time to put your advocacy plan into action, go beyond lobbying: Use your members and an integrated communications approach to achieve your goals. In this session, discover how to mobilize your network with communications that motivate people to act. Help your members share their stories with decision makers. Place stories and messages across your association’s communications channels, coordinate your efforts with your coalition, and consider using targeted advertising, online petitions, fly-ins, or other tactics.

      Thursday, April 12, 2018
      2:00 – 3:00 p.m.
      Session 4: Complying With Legal and Ethical Requirements

      Don’t let your government relations efforts be undermined by noncompliance with legal and ethical requirements. In this session, get the highlights of federal lobbying registratin and disclosure laws and ethics regulations—without the legal jargon. Find out what reports are required and when they should be filed. Review the basics of PAC compliance, and learn where to find resources for state lobbying registration and reporting.

  • Speakers

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      Dawn M. Bauman, CAE

      Dawn Bauman is Senior Vice President, Government Affairs for the Community Associations Institute (CAI). She is the lead industry advocate for federal, state and local and state legislative and regulatory issues facing the community association housing model. Bauman works with hundreds of volunteer leaders throughout the country serving on CAI legislative action committees and CAI government affairs committees to advocate for strong and sensible public policy for America and Canada’s community associations. Bauman has a long tenure with CAI and prior to her current role served as • Executive director of the Community Association Manager International Certification Board (CAM-ICB) • SVP, Membership and Chapter Development • Executive vice president of the CAI Washington Metropolitan Chapter, CAI’s largest chapter in the nation • Executive director of the CAI Central Arizona Chapter in Phoenix, Arizona She began her career with the American Cancer Society and has also served as executive director for The ALS Association (Lou Gehrig’s Disease) Valley of the Sun, Phoenix Committee on Foreign Relations, National Society of Fund Raising Executives, and Arizona Association of Defense Counsel. Bauman holds a bachelor’s degree in Business Administration and has earned the prestigious Certified Association Executive (CAE) designation.

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      Matthew Zablud

      Matthew Zablud is a Partner at Beekeeper Group. He loves devising creative and cost-effective strategies to help clients boost stakeholder recruitment and empower their supporters to become high-quality advocacy champions. Work on behalf of his clients has received several Grassroots Innovation Awards from the Public Affairs Council and has been honored with a Webby. Campaigns he led received further accolades from the International Academy of the Visual Arts ‘Communicator Awards’, W3 Awards, and the PR News awards in the ‘Public Affairs’ category. Matthew frequently shares his experience on developing integrated advocacy communications campaigns through various public speaking engagements. He has appeared before audiences around the globe and is a former adjunct professor at The George Washington University where he taught Online Political Strategy. He holds a Masters in Political Management from The George Washington University and has worked for numerous political and advocacy campaigns in the United States and internationally for over 20 years.

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      Jeff Hunter

      Jeff Hunter is Special Counsel at Kelley Drye. His practice is focused on federal and state campaign finance, lobbying disclosure and ethics rule compliance. He advises on PAC creation, operation and reporting, as well as on managing the compliance requirements that arise when running multi-jurisdictional lobbying efforts. Jeff is also involved in Federal Communications Commission political broadcasting regulatory compliance. Jeff’s practice has increasingly focused on Federal Election Commission, U.S. Department of Justice and state enforcement proceedings, as well as compliance with the Foreign Agents Registration Act (FARA) of 1938.

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      David Frulla

      David Frulla is partner at Kelley Drye & Warren LLP. He practices in the areas of government relations and public policy, campaign finance and political law, litigation, and environmental law. A determined advocate, effective negotiator, registered lobbyist and proven litigator, David’s clients include corporations, lobbying firms, trade associations, and labor organizations. He also represents and counsels public officials, federal candidates, independent political committees, and private citizens. David’s practical skills in navigating the terrain of Washington, D.C., the complexities of evolving laws and regulations, and the ever-changing political climate allow him to devise innovative strategies that are end-game oriented.

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      Michael Matlack

      Michael Matlack is currently the Director of Congressional Affairs in the Government Affairs department of the American Physical Therapy Association (APTA). He oversees APTA’s lobbying team, PAC, and grassroots departments. Michael was employed by APTA on April, 1999. Prior to joining APTA, Michael was employed by the National Society of Professional Engineers as their Manager of Congressional Relations for two and half years. Michael was in charge of their political action committee, grassroots programs, and lobbying on education and research issues. Michael also worked at Pearson & Pipkin, Inc, a small consulting firm, the Republican National Committee and interned for former Congressman Richard Pombo (R-CA). Michael is responsible for all political action at the federal level. Michael is in charge of APTA’s political action committee, PT-PAC. In the 2015-2016 election cycle PT-PAC raised more than $1.6 million through the direction of Mr. Matlack.

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      Carmen Elliott, MS, CAE

      Carmen is the Vice President of Payment and Practice Management at the American Physical Therapy Association. As a member of the organization’s leadership team, she is responsible for collaborating to achieve the association’s strategic goals and objectives. Carmen provides leadership, strategic direction, knowledge, and expertise to the association in the area of payment policy and practice management to ensure physical therapists are able to practice under their full scope of their licensure and ensure patients have access to physical therapists services. Prior to joining APTA in September 2006, Carmen was a Practice Administrator for a large physical therapy practice in Southern Maryland, in which she oversaw the daily operations of 5 outpatient PT clinics. She also worked as a Network Development Specialist for a Managed Care Organization in which she was in charge of developing a provider network and contracting with providers in the Southern Maryland region. Carmen received her BS degree from Bowie State University, Bowie, MD and a MS degree in Health Care Management from Marymount University, Arlington, VA. She is an avid member of the American Society of Association Executives (ASAE) and earned the CAE credential in 2018. Carmen was selected as an ASAE Diversity Executive Leadership Program (DELP) Scholar for the class of 2016-2018.

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