The Women Executives Forum explores the challenges and opportunities facing women leaders—executives in and aspiring to the c-suite—and how men and women can take action to support gender equality. The series of workshops features notable speakers from the association, nonprofit, and public sectors. Each edition of the Women Executives Forum features a thought-provoking keynote presentation followed by facilitated table discussions.
Most branding talks are either highly academic or theoretical. Deb Gabor believes you shouldn’t need a Ph.D. to understand branding—and it should never be boring. The best branding work is exciting and no-nonsense. In this fast-paced, highly interactive master class, Deb will give you a basic how-to plan—in plain English—for building or re-igniting your brand.
Register now to:
- identify three magic brand questions that unlock your brand's potential
- discover the Brand Values Pyramid and evaluate how all branding decisions stem from it
- explore the concept of "irrational loyalty" and how a brand that killed 11 of its customers is still a fan favorite
- create a head-turning personal brand that makes your audience the hero.
This edition of the Women Executives Forum series is co-located with the 2018 Marketing, Membership & Communications Conference. Conference registration is not required.
Through education, collaboration, and networking, the Women Executives Forum provides a framework and tools to support women leaders in the association community, facilitating the leadership pipeline and helping associations transform their organizations and the communities they serve.