Women Executives Forum at MMCC: Invigorate Your Personal Brand

Women Executives Forum at MMCC: Invigorate Your Personal Brand

Event Information


May 21, 2018 - May 21, 2018 Eastern


4:00 PM - 6:00 PM


Walter E. Washington Convention Center
801 Mount Vernon Place NW
Washington, DC 20001
United States

CAE Hours:




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NonMember Price:


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The Women Executives Forum explores the challenges and opportunities facing women leaders—executives in and aspiring to the c-suite—and how men and women can take action to support gender equality. The series of workshops features notable speakers from the association, nonprofit, and public sectors. Each edition of the Women Executives Forum features a thought-provoking keynote presentation followed by facilitated table discussions.

Most branding talks are either highly academic or theoretical. Deb Gabor believes you shouldn’t need a Ph.D. to understand branding—and it should never be boring. The best branding work is exciting and no-nonsense. In this fast-paced, highly interactive master class, Deb will give you a basic how-to plan—in plain English—for building or re-igniting your brand.

Register now to:

  • identify three magic brand questions that unlock your brand's potential
  • discover the Brand Values Pyramid and evaluate how all branding decisions stem from it
  • explore the concept of "irrational loyalty" and how a brand that killed 11 of its customers is still a fan favorite
  • create a head-turning personal brand that makes your audience the hero.

This edition of the Women Executives Forum series is co-located with the 2018 Marketing, Membership & Communications Conference. Conference registration is not required.

Through education, collaboration, and networking, the Women Executives Forum provides a framework and tools to support women leaders in the association community, facilitating the leadership pipeline and helping associations transform their organizations and the communities they serve.

  • Speakers

    • author image

      Deb Gabor

      Deb Gabor was born to brand. Author of the bestselling book Branding is Sex and founder and brand dominatrix of Sol Marketing, a brand strategy consultancy obsessed with building winning brands. Since 2003, the Sol Marketing team has led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft and NBC Universal, to digital winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and dozens of early-stage tech and digital media titans. Through Investorpitches.com, a division of Sol Marketing, hundreds of startup founders have benefited from Deb’s wizardry for crafting pitches that entice investors to open their wallets to the tune of up to $100 million.

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      Submit all requests to ASAE Registration via email at [email protected] All registration cancellations and refund requests must be made in writing by May 14, 2018, to receive a full refund, less a $75 administrative fee. Refunds cannot be approved for requests received after this date, to include no-shows. Substitutions are gladly accepted at any time. Badge sharing, splitting, and reprints are strictly prohibited.

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