Anna Amselle, CPA, MBA, CAE
I’m an introvert who is passionate about translating strategic plans into practical business tactics to achieve amazing results. I am able to analyze trade association operations and find incremental improvements in the processes that compound into quantum leaps in results. I ensure that organizations understand the numbers, which includes ensuring that the basics are right then building on the fundamentals to engineer profitability and achieve strategic plan. I have created new revenue streams, and I have diversified existing ones to strengthen each program. I collaborate with membership, professional development, trade shows, marketing and administrative departments to bring out the best in each group. As a seasoned triathlete, I have intense focus on planning, training, analyzing, and improving my performance. Anyone can finish a sprint race, but only the dedicated and motivated can endure the long distances. I bring this spirit of adventure and diligence to each new challenge and opportunity.