Member Engagement Tools: We Want You Back: Tools to Re-engage Lapsed Members

Member Engagement Tools: We Want You Back: Tools to Re-engage Lapsed Members

Event Information


Aug 23, 2017 - Aug 23, 2017 Eastern


2:00 PM - 3:00 PM


Online - Seminar

United States

CAE Hours:




Member Price:


NonMember Price:


Access Points:



Members are the lifeblood of any association, and you need to work not only to attract members but also to engage them once you have them. The goal is to provide meaningful experiences so that members stay engaged, but what happens to lapsed members? What can you do to bring them back?

In this session, part of a four-part online seminar series exploring tools and techniques for boosting member engagement, get the tools you need to bring members you’ve lost back into the fold. Register today to learn:

  • why it is almost always easier to bring back a member than it is to recruit a new one
  • how to launch a multitouch, multimedia approach to winning back lapsed members
  • how to understand and use available resources to optimize your win-back efforts

The Online Seminar is a 60-minute live online session that can feature facilitated audio and video content and conversations. Before the first day of the online seminar, registrants will receive login information and links to test their computer and become acquainted with the platform. Participants will have access to recorded sessions, reference materials, and more for up to 30 days following the program.

Registration for this online program will close Tuesday, August 22, 2017, at 12:00 p.m. ET.

The full four-part series is also available for registration, or you may register for any of the other individual sessions:

Full Series: Member Engagement Tools for Associations

Session 1: Eight Tactics to Transform Your Member Experience

Session 2: Enhancing Engagement With Customer Journey Analytics

Session 4: “Include” Is a Verb: Maximizing Engagement Through Inclusion

  • Speakers

    • author image

      Scott D. Oser

      Scott has over 20 years of marketing experience in the association and publishing industries. He has worked for market leaders like National Geographic Society, AARP and Science. Throughout his career Scott has excelled in developing, implementing and analyzing multi-channel direct marketing programs. He is highly skilled in creating effective customer acquisition and loyalty programs with the ability to align resources and operations to consistently achieve and exceed goals. Scott is very active in the industry. He is currently a member of the APAC Committee. Scott has facilitated a number of ASAE Greater Washington Network Membership Idea Swaps and regularly contributes articles to industry publications. He has written articles for both print and online publications including DMAW Marketing Advents, GWSAE's Executive update, Associations Now and CIRCULATION MANAGEMENT.

  • Policies

    • Our Guarantee

      Our goal is to provide truly exceptional offerings and service, and we won't be happy until you are. If any programs, products or services of ASAE do not fulfill our promise, we will make the situation right.

      Cancellation, Refund & Substitution Policy

      Submit all requests to ASAE Registration via email at [email protected] All registration cancellations and refund requests must be made in writing by August 16, 2017, to receive a full refund, less a $75 administrative fee. Refunds cannot be approved for requests received after this date, to include no-shows. Substitutions are gladly accepted at any time. Badge sharing, splitting, and reprints are strictly prohibited.

      Event Cancellation or Postponement

      ASAE reserves exclusive right to modify, postpone/reschedule or cancel programs for any reason, including but not limited to emergency, inclement weather or other 'acts of God'. If there is an event cancellation, every attempt will be made to reschedule, and registration fees will be applied to the rescheduled event date. Any travel, lodging, or incidental expenses incurred related to a cancelled event cannot be refunded under any circumstances. If a cancelled event cannot be rescheduled, ASAE will determine an equitable basis for the refund of a portion or all of the registration fees, after due consideration of circumstances and expenditures.

      Consent to Use of Photographic Images

      Registration and attendance at, or participation in, ASAE meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees' image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by ASAE and other third parties, including but not limited the venue, the host city and the host CVB.