5 Steps to Win Back Members

5 Steps to Win Back Members

Why Associations Are Losing Members January 8, 2018 By: Mary Kelly

Is your association experiencing a decline in membership, participation, enthusiasm, attendance, or revenue? Here are five tips to win back members.

Associations may find it difficult to retain members, and a decline in membership usually results in lost revenue. Unless your association is flush with cash from investments or previous financial gains, lost revenue makes association leaders panic. And for good reason: If you’re losing money, this is a sign that you are failing your members. They’re probably leaving your organization because they are not finding value in what you offer....