Member Engagement Tools: We Want You Back: Tools to Re-engage Lapsed Members

Member Engagement Tools: We Want You Back: Tools to Re-engage Lapsed Members

Event Information

Date(s):

Aug 23, 2017 - Aug 23, 2017 Eastern

Time:

2:00 PM - 3:00 PM

Location:

Online - Seminar

United States

CAE Hours:

1

Levels:

Foundational

Member Price:

$34.00

NonMember Price:

$45.00

Access Points:

1

Description

Members are the lifeblood of any association, and you need to work not only to attract members but also to engage them once you have them. The goal is to provide meaningful experiences so that members stay engaged, but what happens to lapsed members? What can you do to bring them back?

In this session, part of a four-part online seminar series exploring tools and techniques for boosting member engagement, get the tools you need to bring members you’ve lost back into the fold. Register today to learn:

  • why it is almost always easier to bring back a member than it is to recruit a new one
  • how to launch a multitouch, multimedia approach to winning back lapsed members
  • how to understand and use available resources to optimize your win-back efforts

The Online Seminar is a 60-minute live online session that can feature facilitated audio and video content and conversations. Before the first day of the online seminar, registrants will receive login information and links to test their computer and become acquainted with the platform. Participants will have access to recorded sessions, reference materials, and more for up to 30 days following the program.

Registration for this online program will close Tuesday, August 22, 2017, at 12:00 p.m. ET.

The full four-part series is also available for registration, or you may register for any of the other individual sessions:

Full Series: Member Engagement Tools for Associations

Session 1: Eight Tactics to Transform Your Member Experience

Session 2: Enhancing Engagement With Customer Journey Analytics

Session 4: “Include” Is a Verb: Maximizing Engagement Through Inclusion

  • Speakers

    • author image

      Scott D. Oser

      Scott has over 20 years of marketing experience in the association and publishing industries. He has worked for market leaders like National Geographic Society, AARP and Science. Throughout his career Scott has excelled in developing, implementing and analyzing multi-channel direct marketing programs. He is highly skilled in creating effective customer acquisition and loyalty programs with the ability to align resources and operations to consistently achieve and exceed goals. Scott is very active in the industry. He is currently a member of the APAC Committee. Scott has facilitated a number of ASAE Greater Washington Network Membership Idea Swaps and regularly contributes articles to industry publications. He has written articles for both print and online publications including DMAW Marketing Advents, GWSAE's Executive update, Associations Now and CIRCULATION MANAGEMENT.

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