The Association's Starter Guide to Sustainability and ESG

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In 2022, the CEOs participating in ASAE’s first year of the Association Insights Center identified ESG, or Environmental, Social, and Governance, as one of their top two areas of focus. Of those participating, only 28 percent were confident in their organization’s strategy when it came to ESG. The gap between the importance of the issue and our confidence in our organization’s ability to effectively meet the moment led us to develop this toolkit.

In this toolkit we’ve collaborated with leaders in the community and sustainability and ESG experts to

  • Provide definitions of key terms so we can build a shared vocabulary.
  • A framework for getting started on your sustainability strategy as part of your larger ESG strategy and embedded within your organizational strategy.
  • A deep dive into sustainability and using the United Nations Sustainable Development Goals as one option for aligning a strategy with concrete association examples.
  • A case study on the American Geophysical Union, a leader in the sustainability space who shares how they approached ESG and sustainability in particular holistically.

Thank you to Destination Canada Business Events for their support for this toolkit and the American Geophysical Union for their collaboration.

Note:This product is a downloadable PDF file. After your purchase, you will be presented with the PDF for download. You will also be able to access the PDF for 60 days from the date of purchase in the “My Downloads” section of your profile on the ASAE website. To purchase a license to distribute copies to a group, please contact the ASAE books publishing team (

(2023, 34 pages, PDF)

Thank you to our Strategic Partner for their support!