Global Growth Strategies (PDF)

Global Growth Strategies  (PDF)

Product Information


Mark Athitakis


PDF/Electronic Distribution

  • Globalization
  • Applied
  • Strategic
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This phase II report of a multi-year effort to study globalization is based on qualitative research via focus groups involving 24 participants.Global Growth Strategies summarizes the findings, provides recommendations, and provides a special focus on China.

The report continues the series of research called the Association Global Management Series, which will examine strategies associations can employ to develop and sustain global growth outside the U.S. market. The ASAE Foundation is working with the MCI Group, a global network of 62 offices in 32 countries providing market development services and conference management, on this new research series.

(2015, 39 pages, PDF)