Eileen Morgan Johnson, CAE
Eileen Morgan Johnson, CAE, is a partner with Whiteford, Taylor & Preston LLP, in Washington, DC. She is cochair of the firm’s Associations, Nonprofits, and Political Organizations Section.
A CEO's departure, whether planned or unexpected, inevitably disrupts the routine workings of staff and volunteer leaders. But the path to new executive leadership will be smoother if a solid succession plan is in place, addressing key legal issues from employment law and contracts to the board's role.
With more and more baby boomers retiring, more changes are coming to association C-suites. Wise association executives already have a succession plan in place, but it is never too late to develop one if your association lacks a plan. Like insurance, a good succession plan is there when you need it. From a legal perspective, succession planning involves several elements: employment law, contracts, and governance.
You can begin to develop a succession plan by thinking about possible scenarios: How would your association react in the event of a vacancy in particular executive positions? Succession planning is often thought of as applying only to the chief executive, but for business continuity purposes, an organization should have a succession plan in place for each key staff member. If there is an employee whose departure due to retirement or a more lucrative job offer would create problems for your association, then you should have a plan in place to carry on that employee's work. Every executive's annual performance review should include not only updating his or her position description but also having a succession plan in place.
In large organizations, it's more likely that current staff can assume the duties of a departing colleague, even if only on a temporary basis. Smaller organizations face the challenge of identifying someone to backfill the position. Sometimes staff can be cross-trained, but for more-senior positions or those requiring technical knowledge or skills, the solution might be to enlist an interim executive until a replacement can be hired.
If an interim executive is hired, the association will likely enter into a contract with an individual or a company that provides interim placement services. In either case, the contract should clearly specify the expected duration of the engagement, payment of fees and expenses, and the interim employee's duties and limits of authority. He or she is not usually involved in the recruitment of the permanent employee but may be asked to assist with onboarding.
The contract should state that the interim executive will not be considered for permanent placement. This has a number of advantages. It keeps the interim leader focused on the job at hand and not on trying to win the position. It also allows him or her to make necessary but perhaps unpopular decisions as the association transitions to new leadership. And it opens the board to considering others who might be identified through an open search process.
An arrangement with a search firm should be in writing and clearly set forth both parties' expectations about services to be provided by the firm, the association's responsibilities, the fee, and the timing for the search.
In some situations, the best choice for an interim CEO may be a current staff member. In such a case, the contract should specify:
In some situations, the interim contract will include a severance payment if the new CEO terminates the employment of the interim CEO. An enhanced severance payment might be necessary to persuade a current senior staffer to take on the interim position.
In times of change, an organization's continued success—or even its basic functioning—may depend on retaining a few key employees. A retention or stay agreement can be used to entice those employees to stay with the association. This type of agreement, which typically covers a short time period, provides for either a single payment at the end of the stated term or a series of payments on specified dates if the employee is still employed. A stay agreement does not guarantee employment through a specified date. Instead, it is a promise of additional compensation if the employee chooses to stay. The employer may still terminate the employee at any time.
Part of an association's succession plan might be to establish a relationship with a firm that can provide interim executive services and perform the search for the next CEO. An arrangement with a search firm should be in writing and clearly set forth both parties' expectations about services to be provided by the firm, the association's responsibilities, the fee, and the timing for the search. Many search firms provide some sort of guarantee that the association will be happy with its new executive, often in the form of a free or low-fee search for a replacement if the executive leaves within the first 12 months of employment.
The association should be an informed participant in the search and recruitment process. Before providing a job description, the organization's leadership should take a fresh look at the position, identify the required skills and experience, and think about the work that the new executive will do. Rather than looking at what was needed in the past, the board should ask what the association needs in a CEO today and in the future.
While approval of the full board is likely required to hire a new CEO, you will have a better working relationship with your recruiter if you limit active participation and communication to a small search committee. The committee can brief the full board on the progress of the search and involve them at appropriate points along the way.
A vacancy in the CEO position causes disruption not only to the staff but also to the board of directors. The burden of working with the interim CEO and the search firm often falls on the executive committee or the board chair. This burden can be reduced if the association already has a relationship with a firm that can provide both interim executive and search services.
It is tempting for board members to seize control of the association's operations during a CEO vacancy, leading to an unhealthy shift from governance to management that will likely present difficulties for the new hire. The board, executive committee, or board chair might be hesitant to back away from some management tasks they had assumed, at least until the new CEO has demonstrated the ability to handle the job. This is particularly true if the previous CEO's departure was involuntary. An experienced recruiter can help to allay the board's fears and restore balance to the board-CEO relationship.
The succession plan should include a plan for onboarding the new CEO. A successful onboarding process will increase the chances that the new executive will succeed in the position. The executive committee or board chair should establish achievable goals for the first year and check in with the new CEO periodically. The search firm might provide assistance with onboarding.
Like any business plan, the succession plan should be reviewed periodically and updated as necessary so that it is ready to be implemented when the need arises.