ASAEs Future-Focused MMCTech Conference 2024 Concludes with More Than 1250 Attendees

June 3, 2024

WASHINGTON— More than 1,250 association professionals, industry partners and other stakeholders attended ASAE’s new 2024 Marketing, Membership, Communications + Tech Conference May 30-31, 2024, at the Walter E. Washington Convention Center in Washington, DC.

ASAE’s MMC+Tech Conference 2024 provided expert-led, actionable learning that association professionals could apply to their marketing, membership and communications strategies, plus an added focus on the indispensable role of technology in association management. The final attendance breakdown included 861 association professionals, 235 exhibitors and 180 speakers and others.

“MMC+Tech 2024 was about giving marcomm, membership and tech professionals targeted tools and practical solutions to take their organizations to new heights,” said ASAE President and CEO Michelle Mason, FASAE, CAE. “We want to thank our attendees, partners, exhibitors, sponsors and speakers for making this newly configured offering so successful and productive for everyone involved.”

ASAE’s MMC+Tech keynote speakers included William Arruda, a leading authority on using the power of branding and social media to succeed in business; and Crystal Washington, CSP, a technology strategist and certified futurist who helps companies like Google, Microsoft and GE leverage technology to increase profits and productivity.

During this year’s MMC+Tech Conference, ASAE also celebrated the 2024 Gold Circle Award winners, which recognize the creativity, execution and success of outstanding marketing, membership and communications campaigns. On May 31, ASAE announced the 2024 Overall Excellence Award Winner from 126 Gold Circle applications: Society of Women Engineers for their program: “Increasing Global Diversity via a Record-Breaking STEM Event.” ASAE’s Gold Circle Awards are sponsored by ASAE Business Solutions.

ASAE thanks its Alliance Partners for their ongoing support. ASAE’s Alliance Partners include:


Strategic Alliance Partners

Aplusify/EVA Event Tech Hub/Maple LMS

Atlanta CVB

Destination Canada Business Events

Experience Columbus

Community Brands

Discover Puerto Rico

Visit San Antonio

Visit Tampa Bay


Corporate Alliance Partners

Visit Baltimore


Destination Cleveland

DelCor Technology Solutions

Visit Detroit



Higher Logic

Visit Lauderdale

Louisville Tourism

Greater Miami CVB

Naylor Association Solutions

Visit Omaha

Visit Orlando

The Palm Beaches

Visit Greater Palm Springs

Visit Phoenix

Travel Portland

Visit Reno Tahoe


Event Alliance Partners

Visit Austin




IHG Hotels & Resorts


Los Angeles Tourism & Convention Board

Meet Minneapolis

Mighty Citizen


Virginia Beach CVB


MEDIA CONTACT: Chris Vest, CAE, 202-626-2798,


About ASAE

ASAE is a membership organization of more than 50,000 association executives and industry partners. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at Welcome to ASAE — American Society of Association Executives (