Manage, Measure, and Bill Social Media Tasks at an AMC

business operations By: Robert E. McLean, CAE

Your association management company must determine how to manage and bill for various types of tasks it fulfills for its client associations. Social media has established itself among those important duties, and now is the time to build that skill and decide how to account for it.

Not long ago, most AMC owners viewed social media work for their client associations as a time-consuming, unbillable tactic with little financial return. The value of social media in support of membership recruitment and retention and conference attendance is clearer now, but how about the view from management? Have we figured out how to manage, measure, and bill social media tasks?...