ASAE’s Technology Conference & Expo Showcased New Technologies, Stressed Importance of Customer Experience

WASHINGTON—ASAE held its 2014 CIO Pre-Conference Workshop and Technology Conference & Expo, December 15-17, at the Gaylord National® Resort & Convention Center at National Harbor, Maryland. With a total of 1,203 total participants, it’s one of the highest attended conferences in its history. Participants took part in 30 high-level practical education sessions within five pathways, a sold-out Expo Hall, and learned about new technologies and how they could possibly use them within their organization.

WASHINGTON—ASAE held its 2014 CIO Pre-Conference Workshop and Technology Conference & Expo, December 15-17, at the Gaylord National® Resort & Convention Center at National Harbor, Maryland. With a total of 1,203 total participants, it’s one of the highest attended conferences in its history. Participants took part in 30 high-level practical education sessions within five pathways, a sold-out Expo Hall, and learned about new technologies and how they could possibly use them within their organization.

The final attendance breakdown for this year’s conference: Execs (Assn Execs, Consultants, CEO/CIO Pre-Conference Program) 663, Exhibitors (Exhibiting Booth Staff, Artisans) 408, and Other (Industry Partners, Press, Speakers, Staff, and Vendors) 132. The ratio of buyers and sellers at this year's meeting was 55 percent buyers (association staff) to 34 percent sellers (industry partners) and 11 percent others. During the two-day conference, participants took part in five educational pathways: Content, C-Suite, Leadership & Management, Next Generation Learning, and Platforms & Applications.

“Due to the success of last year’s five learning pathways, we continued with the same format and focused on the trends and strategies impacting our members and the technology sector,” said ASAE President & CEO John H. Graham IV, FASAE, CAE. “Attendees were able to create their own mix of learning, engage in interesting discussions, and came away with new strategies they could implement into their organizations.” 

On December 15, 48 CIOs’ participated in the CIO Pre-Conference Program called, “Innovative and Entrepreneurial Thinking: Emphasizing a Different Approach for the IT Organization of the Future.” Patricia Guinan, associate professor of information systems at Babson College, led a conversation around innovating thinking, the importance of developing innovation solutions internally, and concerns about the competitive landscape moving forward. The pre-conference was sponsored by High Road Solutions. 

Kicking off the Technology Conference on Tuesday, December 16, was Opening General Session speaker Peter A. High, president of Metis Strategy, LLC. He stressed the importance of organizations needing to focus on the external customer experience. Attendees learned seven lessons on how to build an innovative IT department. High is an IT strategist, author of Implementing World Class IT Strategy: How IT Can Drive Organizational Innovation, and Forbes columnist.

During the Closing General Session, ASAE’s CIO Reggie Henry, CAE, showcased a variety of new technologies including: a drone, a 3-D printer, using beacon technology inside meetings, a virtual presenter and social access management.

The 2015 Technology Conference & Expo will take place December 15-16, 2015, at the Gaylord National® Resort & Convention Center in National Harbor, MD.

ASAE thanks the following Alliance Partners for continued support of the association community:

Strategic Partners
Aptify
Business Events Canada
Detroit Metro CVB
Fort Worth CVB
Marriott International
Mexico Tourism Board
Personify
Reno Tahoe USA

Corporate Partners
Affinity Center International
Atlanta CVB
Visit Baltimore
Boxwood
CliftonLarsonAllen
Dallas CVB
GEICO
Louisville CVB
Omaha CVB
Visit Salt Lake
Meet in Washington State

Event Partners
BrightKey
The Broadmoor
DelCor
Dubai Association Center
Greater Fort Lauderdale CVB
Hong Kong Tourism Board
Johnson Lambert LLP/Veris Consulting
Meet in Minnesota
New Orleans CVB and New Orleans Ernest N. Morial Convention Center
Omni Hotels & Resorts
PBD Worldwide
Meet Puerto Rico
Richmond Region Tourism

MEDIA CONTACT:
Sabrina Kidwai, APR, CAE, [email protected], 202-326-9505.

About ASAE: The Center for Association Leadership
ASAE is a membership organization of more than 21,000 association executives and industry partners representing 9,300 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.
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