Turning an Overlooked Global Resource into a PR Success
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Turning an Overlooked Global Resource into a PR Success

plants growing in soil May 15, 2017 By: Jim Cudahy, CAE

By harnessing a once-in-a-lifetime opportunity, the Soil Science Society of America was able to build a successful yearlong campaign to raise awareness about the industry as well as the association.

Truly great opportunities don't often present themselves to associations. So when they do, it's important that organizations not only recognize them but also harness them to boost their industry as well as the association....