Looking Ahead: What Associations Can Expect for Chapters in 2017

Looking Ahead: What Associations Can Expect for Chapters in 2017

coin-operated binoculars looking out over a mountain view January 30, 2017 By: Peggy Hoffman, CAE

For associations, chapters can be a helpful way to recruit and engage members, but how to structure the network is always an important question. Looking ahead, associations can expect new trends to further affect their chapter models.

The biggest challenge facing associations with chapter networks is "maintaining relevancy in a time where geographic boundaries are made increasingly irrelevant by technology," said one survey respondent in the 2016 Chapter Benchmarking Study [PDF], conducted by our firm, Mariner Management & Marketing, LLC. And this quote was by no means an outlier. The future for associations' geographic chapters is uncertain, and this model will be shaped largely by which of six trends gains the most momentum in 2017....