Six R's for Rebranding an Association

Six R's for Rebranding an Association

rebranding August 7, 2017 By: Sharon H. Kneiss

Rebranding your organization can be a long and painstaking process, but it can help you better serve your members and your industry. Follow these six R's of rebranding to complete an effective transition.

I recently led a rebranding effort for the mid-size trade association where I was CEO, the National Waste and Recycling Association. The board of directors wanted to significantly elevate our programs, influence, and impact for the membership. We recognized that our association's brand should reflect and amplify the essence of our organization and project the impact of our success. We planned carefully and completed the arduous rebranding process with strong results....