Seven Ways Associations Can Prepare for a Media Storm

Seven Ways Associations Can Prepare for a Media Storm

press conference April 17, 2017 By: Alex Beall

Most associations don't regularly field an onslaught of media requests, so when a story does break, the organization may not know how to respond. A communications professional shares how to be prepared for the day that the New York Times, and everybody else, calls.

In August 2016, the Associated Press set off a media storm with a story headlined "Medical Benefits of Dental Floss Unproven," and the American Academy of Periodontology—an association focused on the prevention, diagnosis, and treatment of gum disease—quickly found itself in the middle of it....