A few user experience (UX) mistakes may be the reason your website has a high bounce rate—the percentage of visitors who leave after viewing only one page. Do your best to minimize these five user frustrations.
The B2B ratings and reviews firm Clutch asked website users to rate their biggest annoyances with browsing and site navigation. Nearly two-thirds (63 percent) said they would permanently abandon a site if it was unreliable, a UX issue that’s typically signified by broken links or pages with “404-error” messages. Slow page-loading speed also rated high on the list, especially for mobile users looking for immediate access to information.
Website Users’ Top Five Frustrations
Slow page load time
Source: Clutch, User Experience on Top Websites in 2018, November 2018
[This article was originally published in the Associations Now print edition, titled “Data Nugget: Error Overload.”]