Data: A Surge in Smartphone Shopping
Associations Now
You don’t have to be Amazon, but if your association’s e-commerce system isn’t mobile-friendly, it might be time to consider some updates.
According to recent research, the greatest surge in smartphone use in the last two years was for online shopping. Meanwhile, computer and tablet usage for that purpose declined, although computers remain the most commonly used device for making purchases online.
Percentage of Device Owners Shopping Online Via Each Device
ComputerMay '16
67%
May '17
67%
May '18
65%
Smartphone
May '16
39%
May '17
43%
May '18
45%
Tablet
May '16
38%
May '17
39%
May '18
36%
[This article was originally published in the Associations Now print edition, titled “Data Nugget: Smartphone Shopping."]