Associations are testing the waters of digital membership recruitment using social media channels, online advertising, and ad retargeting campaigns.
According to Marketing General Incorporated, 15 percent of associations now say digital recruitment is their preferred way to reach prospects, compared to 12 percent last year.
Associations' Top Digital Recruitment Methods
Facebook paid advertising
Search-engine optimization (SEO)
Remarketing (Facebook, AdRoll, or Google)
Search-engine ads (pay-per-click)
Paid banner ads on other websites
Lead generation via content marketing
LinkedIn paid advertising
Source: Marketing General Incorporated, 2019 Membership Marketing Benchmarking Report, July 2019