Data: When Is the Best Time to Email Your Members?
Associations Now
Morning, noon, or night? A new analysis of association emails says there are specific times when members are most likely to open your message.
When are your members most likely to open your email? According to the 2017 Association Email Marketing Benchmarking Report from Informz, which analyzed more than a billion emails sent by associations in 2016, messages sent in the late afternoon had the highest open rate, at 36.5 percent. Meanwhile, messages sent at midday accounted for the largest percentage of sent emails and had the highest click rate.
Email Open and Click Rates by Time of Day
Open Rate
Morning
31.5%
Midday
35.4%
Late Afternoon
36.5%
Night
36.3%
Click Rate
Morning
13.9%
Midday
15.7%
Late Afternoon
15.3%
Night
13%
[This article was originally published in the Associations Now print edition, titled "Morning, Noon, or Night?"]