Less than one-in-three associations worldwide (31 percent) has a formal plan for measuring member engagement, according to a new benchmarking study from Advanced Solutions International, provider of the iMIS association management software platform. Those that do have such a plan say it has helped to increase a variety of performance metrics, from event attendance to renewals.

Has your engagement plan led to improvements in these areas?

Membership renewals:

Website traffic:

Attendance at events/webinars other than annual:

Participation in social media:

Annual meeting attendance:

Volunteerism with your organization:

Nondues or nonmembership fees revenue :

Membership upgrades:

Participation in your private online community:

Number of members who acquire or maintain a certification:

Donations to your association:

Source: "2016 Global Benchmark Report on Membership Performance," Advanced Solutions International