Driving Member Engagement by Showing #VolunteerLove

Driving Member Engagement by Showing #VolunteerLove

Event Information


Mar 29, 2017 - Mar 29, 2017 Eastern


2:00 PM - 3:00 PM


CAE Hours:




Event Status
Sold Out


Are you struggling with new ways to engage volunteers? ASAE Foundation research on mutually beneficial volunteering did more than unpack a successful volunteering program, it also highlighted how volunteering has a strong effect on members over time—think renewal, involvement, and evangelism.

Your association’s challenge exists in creating a strategy that shows #VolunteerLove through engaging volunteer opportunities, recognition, and communications. In this session, a group of association pros will share examples of how they show #VolunteerLove.

Register today to get tips and strategies on crafting an engagement continuum that connects with new and busy members.

  • Speakers

    • author image

      Peggy M. Hoffman, CAE

      Peggy Hoffman is cofounder, president, and association manager of Mariner Management, which provides association management services to chapter and affiliate associations. Today, Mariner serves as the home to three organizations and also works with national organizations seeking to strengthen their components and volunteer management programs. Peggy held positions in membership, marketing, and communications for several different associations before starting Mariner. She has a B.A. in communications from the American University and is a graduate of the association management curriculum of the Institute for Organization Management at Notre Dame.

      author image

      Jamie Lynn Gray, MS, CVA

      Jamie Gray is a volunteer services specialist in Project Management Institute’s volunteer programs and services department. She is responsible for the development and implementation of key resources and services in support of effective volunteer engagement, including recognition, recruitment, and retention. Jamie holds a bachelor’s degree in political science from Syracuse University, a master’s degree in community leadership from Duquesne University, and is a Certified Volunteer Administrator. She is a volunteer on ASAE’s International Section Council.

      author image

      Jennifer Rowell

      Jennifer Rowell is the director of member engagement for the North Carolina Association of CPAs. She is responsible for member relations, recruitment and retention, volunteer engagement, and student and young CPA efforts. Jennifer graduated with a bachelor’s degree from East Carolina University and is currently attending the U.S. Chamber of Commerce Institute program to work towards her CAE credential.