Association Insights Center


Leveraging the collective knowledge that resides in associations, ASAE launched the Association Insights Center (AIC) to help association executives navigate extraordinary change and increasingly complex issues and decisions. The AIC helps to minimize risk in making these tough decisions and accelerate impact by demystifying and activating data to drive decision-making. Together, we designed a research approach to provide you with just-in-time intelligence to boost your own decision-making capabilities.

The Association Insights Center is a rich source for association industry data and best practices, combined with qualitative input from industry thought leaders and a series of professionally facilitated learning sessions. It is a hub for association executives to access timely, actionable research and market-based insights on the most central topics impacting association management today.

Topical focus for the Association Insights Center will be overseen by the AIC Thought Leadership Panel, comprised of association chief executive officers. We seek participation and investment in the AIC Thought Leadership Panel by associations of all sizes, professions, and industries.

Focus areas for the 2024-2025 term will include Workforce, Partnerships and Community.  Specific research topics within the three focus areas will be developed by the participants.

Previous focus areas:
  • 2023-2024--Navigating New Revenue Opportunities
  • 2023-2024--Supporting Intellectual Freedom and Managing Divergent Belief Systems
  • 2023-2024--Navigating the Impacts of AI
  • 2022-2023--Next Generation Business Models for Associations
  • 2022-2023--Environmental, Social, and Governance (ESG) for Associations

The 2024-2025 term is May 2024-April 2025.  Participate in the Association Insights Center Thought Leadership Panel for an annual investment of $3,000.  Associations with 9 or fewer staff are eligible for a discounted rate of $1,500.

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Please contact Christin Berry, CAE, at with any questions