ASAE Names John Bacon, MBA, as Vice President of Enterprise Sales

October 5, 2023

WASHINGTON— John Bacon, MBA, is joining ASAE as vice president of enterprise sales, effective Oct. 11, ASAE President and CEO Michelle Mason, FASAE, CAE, announced today.

Bacon comes to ASAE following a nationwide search to fill a critical position on ASAE’s customer-facing sales team. Bacon was hired to develop and implement a multi-year strategy to expand, energize and optimize the performance of ASAE’s enterprise-wide sales portfolio, which includes the Alliance Partner Program, advertising and sponsored content, exhibits, digital products and sponsorships.

John Bacon comes to ASAE with deep experience in associations and association management. For 15 years, he has worked for Naylor Association Solutions and held a range of progressively more senior positions: Project and Sales Manager; Account Director; Senior Managing Director; and finally, Vice President, Account Management. In his more recent role, Bacon was responsible for leading an account management team that sold the most new business in the company’s history. Overseeing a New Business Development Team of 4 professionals, Bacon broke a company record for new business two years in a row and signed the largest account in company history.

“ASAE is excited for John Bacon to bring his skills and experience to ASAE and our excellent Enterprise Sales team,” said ASAE President and CEO Michelle Mason, FASAE, CAE. “John has a proven record of success as a sales leader and brings an entrepreneurial mindset we want to develop and expand ASAE’s financial growth. John has a MBA and BA in Business Administration, is a member of ASAE’s Diversity & Inclusion Advisory Group and has a history of extensive involvement in association and community organizations in Florida and Texas. John will be an exceptional addition to the ASAE team.”

“I’m eager to begin applying my extensive interest and experience in associations to help ASAE build a strong financial future to meet its critical mission,” Bacon said. “There is incredible opportunity to work with partners to develop investments in the Power of Associations and I look forward to playing a leading role in this effort.”


MEDIA CONTACT: Chris Vest, CAE, 202-626-2798,


About ASAE

ASAE is a membership organization of more than 47,000 association executives and industry partners. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at