ASAE ASA Forge New Partnership Agreement to Benefit Association Community

May 5, 2022

WASHINGTON— ASAE and the Association Societies Alliance (ASA) jointly announced today a formal partnership agreement that will benefit association professionals nationally and at the state and local level.

The agreement centers on three opportunities for collaboration: leadership; the ASAE Annual Meeting & Exposition; and advocacy on behalf of the association profession. Among the opportunities formalized in the agreement, leaders from ASAE and ASA will meet regularly to liaison on various initiatives to advance the interests of the association community. ASAE will also work more collaboratively with local SAEs on volunteer engagement and in-market activation of unique opportunities in the host city for its Annual Meeting & Exposition. ASAE and ASA will also collaborate as appropriate to strengthen the association community through one advocacy voice at the national, state and local levels, and to amplify Power of Associations messaging for key audiences.

“In today’s rapidly changing environment, association leaders are prioritizing collaboration and knowledge sharing to meet the evolving needs of our stakeholders,” said ASAE President and CEO Michelle Mason, FASAE, CAE. “ASAE has always had good relationships with local SAEs and ASA, but to formalize a very defined partnership of this nature is historic and can only benefit association professionals across the country. Having an SAE background myself, it’s tremendously gratifying to see this partnership finalized and I want to thank all parties involved for their willingness to work together to better the profession.”

“ASA is truly thrilled to be taking the relationship between ASAE and the local SAE community to an incredible new level through the continuous collaboration outlined in this agreement,” said Steven J. Stout, FASAE, CAE, ASA Board Chair and executive director of the Texas Society of Association Executives. “We are grateful to ASAE leadership for not only recognizing the value of local SAEs but also for their willingness to create a more definitive and robust partnership based on mutual respect between our two organizations as well as the SAE community.”

In recognition of the evolving nature of association management, the ASAE-ASA agreement will be reviewed annually at the ASA meeting held during ASAE’s Annual Meeting & Exposition to ensure the partnership is directionally focused on the right mix of opportunities that will create the most value for all parties.


MEDIA CONTACT: Chris Vest, CAE, 202-626-2798,


About ASAE

ASAE is a membership organization of more than 44,000 association executives and industry partners. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at


About Association Societies Alliance (ASA)

The Association Societies Alliance (ASA) is the association for chief executives of local, regional, multi-state, national, independent, autonomous not-for-profit societies of association executives (SAEs), whose organizations are governed by a volunteer board of directors. The purpose of The Alliance is to provide opportunities for liaison and cooperation between association society executives for the purpose of sharing information, learning from experience of others, improving the management quality provided to association executive organizations, to provide liaison with ASAE on issues of mutual interest, and to represent association society executives in forums requiring that representation. Visit ASA at