ASAE Announces 2022 Gold Circle Award Winners - Overall Excellence Award Winner to Be Announced at ASAE’s MMCC on May 17

April 21, 2022

WASHINGTON— ASAE announced today the winners of the 2022 Gold Circle Awards, which honor the creativity, execution and success of outstanding marketing, membership and communications campaigns in the association community.

The 2022 Gold Circle competition drew nearly 200 submissions across 15 categories. Over 150 judges from a variety of associations, nonprofits and for-profit organizations evaluated this year’s entries. The Gold Circle Awards are sponsored by, the only AI-driven smart newsletter platform allowing organizations of any size to personalize content for every subscriber on their email list.

The 2022 Gold Circle Award winners will be recognized on May 17 at the opening of ASAE’s 2022 Marketing, Membership & Communications Conference (MMCC), taking place May 17-18, 2022, at the Walter E. Washington Convention Center in Washington, DC.

“I am thrilled to congratulate the 2022 ASAE Gold Circle Award winners,” said Kerri L. McGovern, MPP, CAE, senior director, membership, Association of Corporate Counsel, and chair of the ASAE Gold Circle Awards Committee. “ASAE’s Gold Circle Awards recognize the unique position of associations in the marketing and communications landscape. By celebrating excellence in the field, the Gold Circle Awards highlight the creativity and innovation that association executives bring to the table and the results which positively impact associations and their members. This year’s award winners embody what it means to be thoughtful, creative and goal-driven.”

The 2022 Gold Circle Award winners are:

Overall Excellence Award Winner
To Be Announced May 17 at MMCC

Advocacy Campaign
Society of NeuroInterventional Surgery, Get Ahead of Stroke

Convention/Meetings Marketing Campaign
National Council of Teachers of English, 2021 NCTE Annual Convention

Digital Content
American Association of Nurse Anesthesiology, Moving the Needle: A Nurse Anesthesiology Podcast

DECA, Inc., DECA Direct Online


Media/Public Relations Campaign
Scenic America, Promoting Scenic America by Celebrating Our New National Scenic Byways 

Member Retention Campaign
Center To Advance Palliative Care, Member Retention During A Pandemic 2021 

Membership Recruitment Campaign
American Chiropractic Association, "When a Body Works as One" Membership Campaign

Member/Volunteer Engagement Campaign
American Physical Therapy Association, APTA Centennial Scholar Program

New Product/Service Launch
Precision Machined Products Association, PMPA Mastery Program 

Print Magazine
Association of Technology Leaders in Independent Schools, Access Points 

Rebranding Campaign
Every Body Texas, Every Body Texas Rebranding 

Sponsorship/Exhibits/Advertising Promotion
National Association of Independent Life Brokerage Agencies, Shifting Marketing into High Gear – Integrated Media Campaign

DECA, Inc., DECA Membership Recruitment Video 

EMDRIA, The first step in the journey to healing mental suffering and providing hope


The Gold Circle Awards Committee also recognized six organizations with a Merit Award, a distinguished recognition for applicants that had a very strong submission and project.

The 2022 Merit Award winners are:

Advocacy Campaign

American Road & Transportation Builders Association, Transportation Makes America Work

Argentum, Don't Leave Us Behind, Again

Digital Content
American Optometric Association, Eye Deserve More 

American Psychological Association, Six Things Psychologists Are Talking About

Member/Volunteer Engagement Campaign
IEEE, IEEE Puzzlers

New Product/Service Launch
American Board of Foot and Ankle Surgery (ABFAS), The LEAD Continuous Certification Program Rollout: LEADing with our Best Foot Forward with Foot and Ankle Surgeons



MEDIA CONTACT: Chris Vest, CAE, 202-626-2798,


About ASAE

ASAE is a membership organization of more than 44,000 association executives and industry partners. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at