ASAE’s TEC 21 Delivers Technology-Driven Solutions & Connections for Associations

December 20, 2021

WASHINGTON— More than 560 association and industry professionals participated in ASAE’s Technology Exploration Conference (TEC 21) December 13-16, which utilized a combination of virtual and in-person programming to deliver content, learning and sponsor experiences

TEC 21 included a fully virtual Demo Day for technology partners, a virtual learning day and face-to-face learning on days 3 and 4 at the Grand Hyatt Washington Hotel in Washington, DC.

“ASAE’s goal with TEC 21 was to give association professionals and technology partners options to choose the type of engagement that best suited their needs,” said ASAE President and CEO Michelle Mason, FASAE, CAE. “TEC 21 proves that an omni-channel approach to member engagement is a critical way for ASAE to deliver value to its stakeholders.”

From an industry partner perspective, 59 companies participated in various exclusive engagement opportunities this year, including thought leadership and visibility packages, as well as pathway tracks, keynote hosts and networking sessions. The TEC Insider Demos on Day 1 of TEC 21 included product and service presentations from 17 companies providing useful solutions and the latest technologies to heighten productivity. The ratio of buyers to sellers at TEC 21 was 66 percent buyers to 34 percent sellers.

Technology strategist Larry Irving kicked off TEC 21 with a virtual keynote presentation on Dec. 14 hosted by Fonteva, an ASAE Alliance Partner. Irving shared his insights on the future of technology and what’s coming down the pipeline. From wireless and cloud computing to applications and mobile services, Irving shared how the most successful companies are using new technology and how businesses should use social media.

Brian Solis, a best-selling author, digital anthropologist, futurist and global innovation evangelist at Salesforce, delivered the in-person keynote on Dec. 15, focused on Generation-Novel and how modern disruptions in world affairs and the economy have expedited the rate at which customers of all types and ages have become digital-first.


ASAE thanks its Alliance Partners for making TEC 21 possible, including:


Strategic Partners

Atlanta CVB
Destination Canada Business Events
Choose Chicago
Experience Columbus
Community Brands
Greater Fort Lauderdale CVB
Naylor Association Solutions
Discover Puerto Rico
Visit Tampa Bay


Corporate Partners

Visit Austin
Destination Cleveland
Visit Dallas
DelCor Technology Solutions
Louisville Tourism
Visit Omaha
Visit Reno Tahoe
Visit Salt Lake


Event Partners

Affinipay for Associations
Higher Logic
Maritz Global Events
Mighty Citizen
Discover the Palm Beaches
Virginia Beach CVB


MEDIA CONTACT: Chris Vest, CAE, 202.626.2798,


About ASAE

ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at