ASAE Reveals 2020 Gold Circle Awards Winners

April 9, 2020

WASHINGTON—ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. With the cancellation of the 2020 Marketing, Membership & Communications Conference due to COVID-19, ASAE will be taking a new, creative approach to recognize, celebrate and share the work of GCA Awardees.

There are two components of the week-long celebration. During the week of April 13, winning organizations and campaigns from each category will be highlighted in short videos shared on the main ASAE Center Facebook, LinkedIn and Twitter accounts. On Friday, April 17, the celebration will culminate with a live virtual interview of the Gold Circle Awards Overall Excellence Winner from 2-3 pm ET. To join the virtual celebration use with password 404242.

The 2020 competition received 189 submissions across 15 categories, including a new category for digital content. The Gold Circle Awards committee voted to introduce this new category to address the segment of work associations execute that are not full marketing or communication campaigns such as, apps, blogs, podcasts, or social media. 118 judges from a variety of associations, nonprofits, and for-profit organizations evaluated the submissions this year. The awards are sponsored by HighRoad Solutions, an association-specific digital marketing agency that helps associations leverage email marketing and marketing automation to gain greater insight on how to grow revenue.

“On behalf of the awards committee, I want to congratulate the 2020 Gold Circle Awards and Merit Award recipients. The creativity shown in this year’s submissions illustrates the amazing work associations do on a daily basis, and the impact they have on the world around them,” said Renee Harris-Etheridge, MBA, MS, CAE, Director of Membership, National Association for Home Care & Hospice and chair of the Gold Circle Awards Committee.

“MMMC has always been a tremendous platform for the Gold Circle Awards. And while the current health crisis forced the cancelation of the event, it does not diminish the extraordinary work of the Gold Circle Awards winners, nor our ability to showcase and share how their efforts move their organizations and the community forward,” said ASAE Chief Marketing & Communications Officer, Robb Lee.

Here are the 2020 Gold Circle Awards winners:

Advocacy Campaign
Advanced Medical Technology Association (AdvaMed); Saving Jobs and Lives – End Device Tax

Convention/Meetings Marketing Campaign
Insured Retirement Institute; IRI Annual Conference Marketing Campaign

Digital Content
Infectious Diseases Society of America; #WhyIVaccinate: Taking Twitter by Storm to Spread the Truth About Vaccines

National Association of Independent Life Brokerage Agencies; Perspectives Magazine

Association of Equipment Manufacturers; AEM Industry Advisor e-Newsletter

Media/Public Relations Campaign
Institute of Management Accountants; Management Accounting - The Gateway to More

Member Retention Campaign
American Urological Association; Stretching Beyond Excellence – American Urological Association’s 2019 Member Retention Campaign

Membership Recruitment Campaign
IPC; IPC Membership Recruitment Campaign

Member/Volunteer Engagement Campaign
ISACA; ISACA's 50th Anniversary: Honoring Our Past, Innovating Our Future

New Product/Service Launch
Chicago Association of REALTORS®; Young Professionals Network (YPN) Real Estate Boot Camp

Print Magazine
American Optometric Association; Member print magazine (AOA Focus) redesign re-imagined

Rebranding Campaign
National Association of REALTORS®; That's Who We R 2019 Consumer Advertising Campaign

National Hospice and Palliative Care Organization; My Legacy, My Hospice: Lou's Story

Society of Surgical Oncology; SSO Website

Overall Excellence Award Winner
Infectious Diseases Society of America; #WhyIVaccinate: Taking Twitter by Storm to Spread the Truth About Vaccines

We recognize the Merit Award as a distinguished honor awarded only on a case by case basis, to an applicant who had a very strong submission and project. However, the judges determined that the submission did not meet the level of a Gold Circle Awards. Merit Award winners were voted on by the Judges to award the work and impact executed by the organization, of which they believed was deserving of recognition by its peers.

The 2020 Gold Circle Merit Award recipients are:

Digital Content
Society of Women Engineers; Society of Women Engineers' "Diverse" Podcast

American College of Allergy, Asthma & Immunology; College Insider

Member Retention
AAMI; Membership Restructuring Initiative

Member/ Volunteer Engagement
Austin Board of REALTORS®; Be A Member Campaign

Rebranding Campaign
American Physical Therapy Association; ChoosePT

National Association of Criminal Defense Lawyers;

For more information on the winners, visit Gold Circle Awards.

MEDIA CONTACT: Lauren Precker, CAE,, 202-626-2735.

About ASAE: The Center for Association Leadership
ASAE is celebrating 100 years of making society smarter, better and safer. The Centennial anniversary represents ASAE’s role as a leader and supporter of progress and innovation in the association industry. ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at