Kenneth Gronbach, Rafi Mohammed, Sarah Trahern will lead Game Changer sessions

WASHINGTON — More than 6,000 nonprofit and association professionals are expected to attend the 2014 ASAE Annual Meeting & Exposition at Nashville’s Music City Center, its downtown convention center, August 9–12. Today, ASAE launched its 2014 Annual Meeting & Exposition website, which includes information on all the speakers, more than 120 education sessions, registration, hotels, and events.

Have you ever wondered how to use networking, collaboration, influence, negotiation, and leadership skills to improve individual and team performance? Opening General Speaker Adam Grant, author of Give and Take: A Revolutionary Approach to Success, will illuminate how by introducing three fundamental styles of professional interaction and demonstrating their implication for individuals and collective performance on August 10. He will also give advice on how leaders, managers, and employees can use this knowledge to build richer networks and more innovative teams.

For the Closing General Session, August 12, Noreena Hertz, an international bestselling author and professor and identified by The Guardian as one of the top British Public Intellectuals, will discuss how attendees can make smarter, wiser choices in a more complex environment. These steps include: hiring a Challenger-in-Chief, becoming a digitally-attuned information hunter gatherer, encouraging dissent and difference, and thereby uncovering your organization’s wisdom within.    

New this year are Master Mind sessions - high-level conversations around professional development and education, technology, marketing and communication, membership, and meetings and exposition. ASAE will have more than 120 learning labs, which include Game Changers, Snap Learning Spot, Green Safari Tour for Meeting Planners, and an Ignite session. 

The three Game Changer sessions, which are given by influential leaders in business and innovation, are:

• Kenneth W. Gronbach, demographer-futurist, generational Marketing expert
• Rafi Mohammed, author of the pricing strategy book, The 1% Windfall
• Sarah Trahern, CEO of Country Music Association

“As association professionals, we are constantly trying to enhance our skills, inspire innovation within our organizations, and look for new ways to navigate our ever-changing environment,” said ASAE President & CEO John H. Graham IV, FASAE, CAE. “Grant and Hertz are smart, lively, strategic thinkers who give new perspectives on building effective networks and making smarter decisions that will give attendees strategies to enhance their organization. These and other education sessions will provide participants with forward thinking ideas.”

For this year’s community service project, ASAE is working with Second Harvest Food Bank of Middle Tennessee, which helps feed children, families, and seniors throughout a 46-county service area. Participants will take a tour of the working facility and help sort, pack, and prepare the distribution of food.

For housing this year, attendees will need to register first and receive a confirmation code in order to book a hotel for the annual meeting. For more information, please visit 2014 ASAE Annual Meeting & Exposition website. 

NOTE: Members of the press receive complimentary registration to attend the event. Please contact ASAE Public Relations department to request your complimentary pass.

ASAE thanks the following Alliance Partners for their continued support of the association community:

Strategic Partners

Business Events Canada
Detroit Metro CVB
Fort Worth CVB
Marriott International
Mexico Tourism Board
Personify
Reno Tahoe USA

Corporate Partners

Affinity Center International
Atlanta CVB
Visit Baltimore
Boxwood
CliftonLarsonAllen
Dallas CVB
GEICO
Louisville CVB
Omaha CVB
Visit Salt Lake
Meet In Washington State

Event Partners

BrightKey
The Broadmoor
DelCor
Dubai Association Center
Greater Fort Lauderdale CVB
Hong Kong Tourism Board
Johnson Lambert LLP
Meet In Minnesota
New Orleans CVB and New Orleans Ernest N. Morial Convention Center
Omni Hotels and Resorts
PBD Worldwide
Meet Puerto Rico
Richmond Region Tourism

MEDIA CONTACT: Sabrina Kidwai, APR, CAE skidwai@asaecenter.org, 202-326-9505.

About ASAE: The Center for Association Leadership

ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.

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