Held at the Walter E. Washington Convention Center, this year’s conference welcomed 906 association professionals, 364 exhibitors and more than 100 speakers and other registrants.

 

Centered around the theme “Bring On the Future,” MMC+Tech delivered expert-led, actionable learning designed to help association professionals strengthen their marketing, membership and communications strategies while embracing the increasingly essential role of technology in association management.

 

"MMC+Tech continues to be the premier gathering for association professionals who are shaping the future of engagement, growth and community,” said ASAE President and CEO Michelle Mason, FASAE, CAE, AAiP. “This year's strong attendance reflects the association community's commitment to innovation and its eagerness to explore new strategies, technologies and ideas that will strengthen organizations and better serve members. As associations navigate a rapidly evolving environment, the insights, connections and solutions shared at MMC+Tech help leaders turn future-focused thinking into meaningful action."

 

MMC+Tech featured a dynamic lineup of Main Stage speakers, including opening keynote speaker Ann Handley, Chief Content Officer of MarketingProfs, a Wall Street Journal bestselling author and one of the individuals recognized by IBM as shaping modern marketing. Her presentation was sponsored by DelCor. Closing the conference was Sheri Jacobs, CEO of Avenue M Group and former board member of both ASAE and the ASAE Research Foundation, who led a timely and engaging conversation on The Art of Membership in the Age of Everything.

 

A sold-out Exhibitor Showcase provided attendees with valuable opportunities to connect with solution providers, discuss emerging challenges and discover innovative products and services designed to help associations achieve their goals and accelerate growth.

 

During the conference, ASAE also celebrated the recipients of its 2026 Gold Circle Awards, which recognize excellence and innovation in association marketing, membership and communications campaigns. On May 29, ASAE announced California Association for Leading Innovation in Education as the recipient of the prestigious Overall Excellence Award. The Gold Circle Awards are sponsored by ASAE Business Solutions, a portfolio of essential enterprise solutions designed to help associations grow and prosper.

 

ASAE extends its appreciation to its Alliance Partners for their continued support of the association community and ASAE events.

 

Strategic Alliance Partners

 

Aplusify

Advanced Solutions International

Atlanta CVB

Destination Canada Business Events

Experience Columbus

Visit Detroit

Momentive Software

Naylor Association Solutions

Discover Puerto Rico

Visit Tampa Bay

 

Corporate Alliance Partners

 

Visit Baltimore

Charlotte

Choose Chicago

Destination Cleveland

DelCor Technology Solutions

Fonteva

Higher Logic

Visit Indy

Visit Kansas City

Visit Lauderdale

Louisville Tourism

Greater Miami CVB

Visit Milwaukee

Visit Omaha

Visit Orlando

Visit Greater Palm Springs

Visit Pittsburgh

 

Event Alliance Partners

 

Visit Austin

Bostrom

D2L

designDATA

Forj

Glue Up

Hilton

IHG Hotels & Resorts

Infuse

Insight Guide

Las Vegas Convention and Visitors Authority

MGM Resorts

Meet Minneapolis

New Orleans

The Palm Beaches

Pantheon

Personify

Visit Phoenix

Travel Portland

Visit Reno Tahoe

Visit Richmond

Visit Salt Lake

Visit Savannah

Explore St. Louis

Virginia Beach CVB

 

Global Alliance Partners

Dubai Association Centre

Singapore

 

Ally Partners

Association Briefings

Blue Cypress

CNTV

eShow

Gather Voices

Matchbox

SwapCard

 

MEDIA CONTACT: Chris Vest, CAE, 202-626-2798, cvest@asaecenter.org

 

About ASAE

ASAE is a membership organization of more than 50,000 association executives and industry partners. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at Welcome to ASAE — American Society of Association Executives (asaecenter.org)