WASHINGTON— ASAE has welcomed Yancey Burgess as its new Vice President of Marketing Strategy, effective Oct. 13, bringing extensive experience in integrated marketing, membership growth and enterprise-wide brand strategy to help advance ASAE’s new strategic framework. 

In this role, Burgess will lead integrated marketing for ASAE’s flagship events, educational programs, products and strategic initiatives. Reporting to Marc Anderson, Managing Director of ASAE Business Solutions, Burgess will work across the organization to translate business priorities into personalized, audience-centered campaigns that strengthen engagement, participation, brand value and revenue growth. Responsibilities also include brand stewardship, digital marketing and analytics, and leadership of the marketing team and agency partners. 

“As ASAE brings our new strategic framework to life, connecting our community with the opportunities and resources that matter most is essential,” said ASAE President and CEO Michelle Mason, FASAE, CAE, AAiP. “Yancey brings a powerful combination of strategic vision, collaborative leadership and a focus on measurable results. Just as important is a commitment to investing in people and building strong partnerships across teams.” 

Burgess joins ASAE from SHRM, where he served as Vice President of B2B2C Marketing and Integrated Content. At SHRM, this executive helped transform siloed marketing efforts into an integrated approach centered on the audience journey, supporting membership, products, partnerships and events. That experience includes leading member acquisition and retention strategies, strengthening lifetime value, and directing go-to-market efforts for major conferences and flagship programs. 

The appointment supports ASAE’s commitment to delivering a more connected member experience and strengthening its capacity to serve the association community. 

“Great marketing is a promise that what we’re offering is worth someone’s time,” said Burgess. “Association professionals give ASAE their trust, their attention and their ambition. My job is to make sure everything we put in front of them earns it.” 

MEDIA CONTACT: Chris Vest, CAE, 202-626-2798, cvest@asaecenter.org  

About ASAE 

ASAE is a membership organization of more than 50,000 association executives and industry partners. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at Welcome to ASAE — American Society of Association Executives (asaecenter.org)