ASAE to Conduct Quantitative Research on ‘The Power of Associations’ to Help Tell Industry Story

December 18, 2023

WASHINGTON— The ASAE Board of Directors recently approved a strategic investment in research to quantify the “Power of Associations” and provide ASAE and the broader association community with compelling data to support the economic impact of associations.

The “Power of Associations” research will include national, state and congressional district-specific data on the impact of associations as employers and as economic drivers through meetings and events. ASAE will have high-level findings to share during the ASAE Congressional Fly-In on March 5-6, 2024. Additional findings will be released during the 2024 ASAE Annual Meeting & Exposition, taking place August 10-13, 2024, in Cleveland.

“Elevating associations through advocacy and our Power of Associations messaging is a strategic priority for ASAE,” said ASAE President and CEO Michelle Mason, FASAE, CAE. “In order to effectively represent our community on Capitol Hill and in state houses across the country, we need hard data that supports our industry’s vital role in driving the economy, creating jobs and training the workforce. ASAE looks forward to sharing the results of this important research initiative with the broader community so that we can better tell the story of our sector to policymakers, the media and other key audiences.”

ASAE selected Tourism Economics, an Oxford Economics company, to be ASAE’s partner in this important research initiative. Following the completion of this research initiative, ASAE is planning yearly updates so that data shared with Capitol Hill and other audiences is always current.

MEDIA CONTACT: Chris Vest, CAE, 202-626-2798,

About ASAE

ASAE is a membership organization of more than 48,000 association executives and industry partners. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at