ASAE Welcomes Visit Reno Tahoe as New Event Partner

June 17, 2021

WASHINGTON— ASAE has announced that Visit Reno Tahoe has signed on as a new event partner in ASAE’s Alliance Partnership Program, as of July 1.

The Alliance Partnership Program was developed to provide the industry partner community with opportunities to align itself with ASAE and the association sector through customized marketing platforms. It also offers partners the chance to help build and maintain year-round relationships with ASAE members and nonprofit communities worldwide.

Visit Reno Tahoe is the official destination marketing organization responsible for promoting year-round leisure, business, meetings and conventions and international travel to Reno, aka “The Biggest Little City,” and the nearby, breathtaking Lake Tahoe area. Reno Tahoe and the Northern Nevada region is home to more than 1 million square feet of flexible meeting space, more than 15,000 hotel rooms and a wide range of activities and gorgeous scenery tailormade for memorable experiences.

“ASAE is so excited to officially welcome Visit Reno Tahoe into the ASAE Alliance Partnership family,” said ASAE President and CEO Susan Robertson, CAE. “The Visit Reno Tahoe team understands the association community so well and is committed to helping association meeting planners create unique, unforgettable events for their attendees. We’re thrilled that Reno Tahoe will be an Official Community Pop-UP Host during the 2021 ASAE Annual Meeting in August and look forward to a long, mutually beneficial partnership.”

“Our partnership with ASAE is important to the growth of Reno Tahoe, as we continue to push forward and work to rebound from the Covid-19 impact on the meeting and convention industry,” said Charles Harris, president and CEO of the Reno-Sparks Convention and Visitors Authority. “The research and networking opportunities provided by this collaboration will open the door to new customers, but more importantly it enhances our ability to learn and share experiences as we all work to navigate a return to business as usual.”

For more information about the ASAE Alliance Partnership Program, please visit ASAE or contact Dan Melesurgo at

MEDIA CONTACT: Dani Mackey, 703-283-9698,

About Visit Reno Tahoe

The mission of the RSCVA is to attract overnight visitors to Reno Tahoe lodging properties through tourism marketing, convention sales and facility operations, featuring local amenities, attractions and events; thereby enhancing the economic benefit and quality of life for Northern Nevada. Visit Reno Tahoe at


About ASAE

ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at