ASAE’s TEC 20 Delivers Technology-Driven Solutions & Connections for Associations

December 10, 2020

WASHINGTON— More than 2,580 association and industry professionals participated in the ASAE Technology Exploration Conference (TEC 20) December 7-9, taking part in over 30 high-level learning sessions tailored to the needs of an increasingly technology-driven community.

Seventy percent of registrants for this year’s virtual meeting were first-time attendees.

The final attendance breakdown included: 2,046 association professionals, 245 exhibitors, 66 industry partners, 109 consultants, 55 speakers of various designations, and 59 others including press, vendors and staff. Additionally, there were 54 companies that exhibited in the Expo Hall this year, with an additional nine industry partners that participated through thought leadership supporter packages, such as the session tracks and keynotes. The ratio of buyers to sellers was 88 percent buyers to 12 percent sellers.

“ASAE’s goal with TEC 20 was to create a virtual meeting that was highly immersive and interactive for the association community, and I think the quality of the platform created by eShow, as well as the speakers, session topics and exhibitors, generated interest beyond our expectations,” said ASAE President and CEO Susan Robertson, CAE. “Feedback so far has been excellent from ASAE members looking for intelligent solutions that they can take back and apply within their own organizations.”

Bonin Bough, former chief media and eCommerce officer for Mondelez International (formerly Kraft Foods) and host of CNBC’s Cleveland Hustles, kicked off TEC 20 with a keynote presentation hosted by MemberClicks on a new hacking economy, or “hackonomy,” spreading quickly across industries, from software to hardware and aviation to space exploration. Bough dispelled the negative connotations about hack-thinking by showing how it helps businesses and industries break from tradition and process to create positive culture changes.

In the closing keynote on Dec. 9, hosted by Naylor Association Solutions, tech entrepreneur, venture capitalist and New York Times best-selling author Josh Linkner explored creative problem solving during the COVID-19 pandemic. Linkner explored how companies have abandoned old business models during the pandemic and are positioned to emerge stronger and better equipped for tomorrow’s challenges.

Additional educational content during the meeting included:

  • TEC Insider Day showcased demos from 24 companies providing tech solutions
  • Multiple TEC Topic discussions allowed attendees to connect/network and share ideas and solutions
  • A total of 10 TEC Chats between Tuesday and Wednesday morning to start the days of learning
  • 23 Learning Labs covering multiple topics in digital and tech
  • The conference ended with PivotFest, a forum which gave attendees the opportunity to hear and engage in a discussion on how colleagues and industry partners met challenges of this year. A popular topic of discussion was the potential for hybrid events in the upcoming year.

All registrants for TEC 20 will have access to the eShow platform and sessions on-demand through Dec. 30.

ASAE thanks its Alliance Partners for making TEC 20 possible, including:


Strategic Partners

Atlanta CVB

Destination Canada Business Events

Choose Chicago

Experience Columbus

Community Brands

Greater Fort Lauderdale CVB

Naylor Association Solutions

Discover Puerto Rico


Corporate Partners


Visit Austin

Caesars Entertainment

Destination Cleveland

Visit Dallas

DelCor Technology Solutions


Louisville Tourism

Visit Omaha

Travel Portland

Visit Salt Lake

Visit San Jose


Event Partners

IMIS by Advanced Solutions International


CliftonLarsonAllen LLP


Higher Logic


Maritz Global Events


Mighty Citizen


Discover the Palm Beaches

MEDIA CONTACT: Chris Vest, CAE, 202.626.2798,


About ASAE

ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at