ASAE’s New Global Growth Strategies Report Outlines Key Steps for Associations Establishing International Operations

WASHINGTON— In the second phase of research in the Association Global Management Series, the ASAE Foundation takes a deep dive look at how associations plan, execute, and refine their global efforts. In Global Growth Strategies, the report provides important steps associations should consider as they decide to establish operations in international markets and for associations who want to take the next step.

WASHINGTON— In the second phase of research in the Association Global Management Series, the ASAE Foundation takes a deep dive look at how associations plan, execute, and refine their global efforts. In Global Growth Strategies, the report provides important steps associations should consider as they decide to establish operations in international markets and for associations who want to take the next step.

This report also includes a "Special Focus on China," which examines the strategies and operations of associations working in that country. Throughout the report, the study includes actionable advice on a variety of topics including: strategic planning, operational decisions, and cultural issues.

“Global Growth Strategies provides associations with recommendations on how to best build their global strategy. It examines how to create strategies around these practices, the potential roadblocks you may encounter, and what’s required in terms of research, governance, and member relations,” said ASAE Executive Vice President and ASAE Foundation President Susan Robertson, CAE.

The ASAE Foundation and MCI Group, a global network of 62 offices in 32 countries providing market development services and conference management, joined forces to study processes and strategies of how associations are operating throughout the world. 

MCI provided partial funding to support the research and participated with ASAE staff in developing the research plan, interpreting research findings, and preparing reports. MCI also served in an advisory capacity on the overall multi-year research initiative, along with the Global Management Series Advisory Group.

The report is free for members and $9.95 for non-members. To download a copy, visit ASAE’s bookstore.

MEDIA CONTACT: Sabrina Kidwai, APR, CAE [email protected], 202-326-9505.

About ASAE and the ASAE Foundation
ASAE is a membership organization of more than 21,000 association executives and industry partners representing 9,300 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.