ASAE’s Springtime Expo Provided Insight on ROI of Meetings, Leadership, Strategies in Marketing, Technology

WASHINGTON—Last week, 2,923 meeting and industry professionals gathered to attend two ASAE events: Springtime Expo, April 8-9 at the Walter E. Washington Convention Center in Washington, DC, and ASAE Foundation’s Annual Springtime DC Golf & Tennis Invitational, April 10 at Lansdowne Resort.

WASHINGTON—Last week, 2,923 meeting and industry professionals gathered to attend two ASAE events: Springtime Expo, April 8-9 at the Walter E. Washington Convention Center in Washington, DC, and ASAE Foundation’s Annual Springtime DC Golf & Tennis Invitational, April 10 at Lansdowne Resort.

The Springtime Expo’s total number of participants included 1,500 attendees and 1,370 exhibiting personnel with 348 companies, occupying 468 booths on the show floor. The Buyer/Seller ratio is 52% buyers to 48% sellers.

New this year, ASAE held a one-day pre-conference program called “Building a High Performance Team and Winning Culture,” led by John Spence. The session focused on how to create and sustain a high performance team within an organization. Attendees took a customized Team Effectiveness Audit and analyzed the gap between the “current” and “desired” state of a high performance team.

Throughout the Springtime Expo, ASAE used beacon technology. Attendees, who downloaded the ASAE Events app and opted-in, were able to download a personalized report showing which education sessions they attended, education credits earned, and booths visited. Exhibitors received a complimentary report with real-time booth analytics.

On Thursday morning, attendees participated in Learning Labs that provided an opportunity for meeting professionals and exhibitors to share challenges, ideas and successes around a variety of topics including: meeting redesign, integrated marketing campaigns, technology and proving ROI for your meeting. 

During the General Session, John Spence provided attendees with advice on what’s required to be a highly effective leader. He focused on skills, characteristics, attitudes, and behaviors that are key success factors, and why these traits attract willing followers.

“The education sessions this year provided attendees with insight on new ideas and strategies they can execute into their organization. The Expo floor was packed with engaging conversations, and the exhibitors benefited from meeting with all the buyers,” said ASAE President & CEO John H. Graham, IV, FASAE, CAE.

On Friday, the ASAE Foundation hosted its 33nd Annual Springtime DC Golf & Tennis Invitational, an award-winning green event for Corporate Social Responsibility, at Lansdowne Resort. ASAE Foundation had nearly 300 participants who took part in golfing, wine tours, spa, and golf clinic events. The ASAE Foundation would like to thank their presenting sponsors: Choose Chicago, Team San Jose, and Unlock Tampa Bay for their renewed support for the event.

Next year’s date for ASAE’s Springtime Expo is Thursday, April 28, and the Annual Springtime DC Invitational Golf and Tennis Tournament is Friday, April 29.

ASAE thanks the following Alliance Partners for continued support of the association community:

Strategic Partners
Abila
Aptify
Business Events Canada
Detroit Metro CVB
Mexico Tourism Board
Personify
Reno Tahoe USA
Team San Jose

Corporate Partners
Atlanta CVB
Visit Baltimore
Dallas CVB
Greater Fort Lauderdale CVB
Fort Worth CVB
GEICO
Louisville CVB
Naylor Association Solutions
Omaha CVB
Visit Orlando
Visit Salt Lake
Meet In Washington State

Event Partners
BrightKey
The Broadmoor
CliftonLarsonAllen
DelCor Technology Solutions
Dubai Association Centre
Hong Kong Tourism Board
Johnson Lambert LLP and Veris Consulting Inc.
Korea Tourism Organization
McMurry/TMG
MemberClicks
Meet In Minnesota
New Orleans CVB and New Orleans Ernest N. Morial Convention Center

MEDIA CONTACT: Sabrina Kidwai, APR, CAE, [email protected], 202-326-9505.

About ASAE: The Center for Association Leadership
ASAE is a membership organization of more than 21,000 association executives and industry partners representing 9,300 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.