ASAE Names 2015 Gold Circle Awards Winners

WASHINGTON—ASAE announces the winners of the 2015 Gold Circle Awards competition that signifies excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. During ASAE’s 2015 Marketing, Membership & Communications Conference (MMCC), June 1-2, in Washington, DC, the Gold Circle Award for Overall Excellence will be announced.

WASHINGTON—ASAE announces the winners of the 2015 Gold Circle Awards competition that signifies excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. During ASAE’s 2015 Marketing, Membership & Communications Conference (MMCC), June 1-2, in Washington, DC, the Gold Circle Award for Overall Excellence will be announced. 

The 2015 competition received 193 submissions. The Communications, Marketing, and Membership Councils collaborated on executing this year’s awards program through the Gold Circle Awards Committee.

“The entries this year were excellent examples of marketing, membership, and communication. It was a difficult decision for the judges to select which organizations received the Gold Circle Awards,” said Millie Hurlbut, CAE, Director of Marketing at the Association of the US Army and chair of the Gold Circle Awards Committee. “During the MMCC conference, there will be an education session with selected winners who will present their programs, share what worked as well as lessons learned. It will provide attendees with information they can take back to their organizations.”

Here are the 2015 Gold Circle Awards winners:

Branding Campaign
American Chemical Society; American Association of Chemistry Teachers

Convention/ Meetings Marketing Campaign
DECA Inc.; #DECAICDC - DECA International Career Development Conference Social Media Campaign

E-Magazine
International Coach Federation; Coaching World
National Association of Home Builders; Best in American Living (BAL) Digital Magazine

E-Newsletter
New Jersey Society of Certified Public Accountants; NJCPA Pulse

Integrated Communications Campaign
International Society of Thrombosis and Haemostasis; World Thrombosis Day: Elevating the Global Conversation on Blood Clots

Media/Public Relations Campaign
International Society of Thrombosis and Haemostasis; World Thrombosis Day: Elevating the Global Conversation on Blood Clots

Membership Recruitment Campaign
International Coach Federation; LinkedIn Membership Campaign
International Association of Fire Chiefs; "We are the IAFC" Member Recruitment Campaign

Members Retention Campaign
American Association of Pharmaceutical Scientists; 2014 Spring Member Retention Campaign

New Product/Service Launch Campaign
EDUCAUSE; EDUCAUSE Digital Badging Program

Print Magazine
Academy of Nutrition and Dietetics; Food & Nutrition Magazine

Rebranding Campaign
Auto Care Association; Auto Care Association Rebranding

Video
DECA Inc.; I am DECA - 2014-2015 Membership Video
American College of Nurse-Midwives; Midwives and the Care They Provide

Website
DECA Inc.; www.deca.org

For more information about the Gold Circle Awards, visit www.asaecenter.org/goldcircle.

MEDIA CONTACT: Sabrina Kidwai, APR, CAE 202-326-9505, [email protected]

About ASAE: The Center for Association Leadership
ASAE is a membership organization of more than 21,000 association executives and industry partners representing 9,300 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.