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Associations Now

Advocacy Alerts That Activate

ASSOCIATIONS NOW, February 2011 Intelligence

By: Christopher D. Glen

Summary: Christopher D. Glen argues that associations' advocacy alerts can get volunteers moving—or stop them in their tracks, if the information they need to act is unclear or missing altogether.
Below, Christopher D. Glenn provides a tongue-in-cheek but functional template for an advocacy alert that provides the right information on why and how to respond.

For more on advocacy alerts, read Glen's article "Why Aren't My Advocates Advocating?" in the February 2011 issue of Associations Now.

Advocacy Alert!

Feb. 8th, 2011 Advocacy Needed on the Generic Act of 2011

Attention Advocates! Your action is needed NOW!

<Organization Name> has just gotten word that the Generic Act of 2011 is being held up in committee. Senator John and Senator Jane have been identified as the senators keeping the bill from advancing out of committee and onto the floor.

If you are unfamiliar with the bill, or need a quick refresher, a brief summary of the Generic Act of 2011 is attached to this message.

<Organization> and our allies have been fighting for this legislation for over a year. WE CAN’T STOP NOW!

Please call both Senator John and Senator Jane TODAY and let them know that the Generic Act of 2011 is landmark legislation that is desperately needed all across America. Your voice can and will make a difference! Please pass this alert on to others!

The more that call in, the stronger our voice becomes!

Contact Information: Senator John – Washington, D.C. Office Number – (202) 555-5738 Senator Jane – Washington, D.C. Office Number – (202) 555-1672

Talking Points:

For use with Senator John – Republican

  • The Generic Act of 2011 is a self-sustaining program that, according to the Congressional Budget Office, will begin making $1.2 billion per year beginning in 2014.
  • The Generic Act of 2011 gives a tax break to those making $450,000 and above.
  • The Generic Act of 2011 will keep our borders secure and our streets safe, while also eliminating an annual $3.8 billion line-item from the budget.

For use with Senator Jane – Democrat

  • The Generic Act of 2011 gives assistance to low-income families, seniors, and uninsured children.
  • The Generic Act of 2011 protects society’s most vulnerable citizens.
  • The Generic Act of 2011 will ensure that all those within America’s borders have access to quality education, top-tier healthcare, and citizenship.

Short Telephone Script:

If you are more comfortable reading a short script, please use the script below.

  • Good morning. My name is <your name>. I am a constituent of Senator John/Jane. I’m calling to voice my support for the Generic Act of 2011 and to ask the senator to release the bill from committee so that it may come to the floor for discussion and a vote.

You may end your call here, or continue with:

  • The American people deserve the Generic Act of 2011 and all will benefit from its programs.

You may end your call here, or continue with:

  • The Generic Act of 2011 will give assistance to Americans in need, will put money back into United States coffers, and will show the world that America is still the land of opportunity and prosperity.

Please end your call with:

  • Thank you for your time and for hearing the opinion of a concerned citizen, voter, and constituent of the senator.

It is imperative that you call both senators today and let them know that you support the Generic Act of 2011!

Remember, your voice is the voice that matters!

If you have any questions, or need assistance of any kind, please don’t hesitate to contact <your organization’s issue expert> by phone <number> or by email <address>.

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