Andrew Calhoun , CAE , June 03, 2015
This is perhaps the best book on association membership that I have read. It is a useful resource for those who are relatively new to the profession, as well as a great reference for those who are more experienced.
roseward sky , September 12, 2014
Certainly an excellent resource for matching best practices in modern marketing to the challenge of growing an association and keeping members engaged. I recommend it to clients, as it will also help them work more productively with marketing and publicity consultants.
DJ Johnson , CAE , March 24, 2014
I have used this book to develop membership strategy at my association and train my staff who did not have a lot of experience or knowledge with membership. And the results have been amazing. This book is a must for any organization needing a fresh approach to determining the value proposition of your business and membership recruitment and retention.