Loretta Donovan , August 24, 2007
This is a manifesto whose time has come. Associations must understand and come to grips with the complexity of the global and local circumstances that have become the norm. Refining governance models of the past is like polishing fool's gold - the finish will soon wear off revealing a lack of substance. Jeff has eloquently stated the case for refocusing on stakeholders as the very reason for associations' existence. The innovation that associations can provide to the professions and members must be related to testing the boundaries of their fields and finding the Blue Ocean opportunities. By partnering in this way, and creating shared intellectual capital in partnership with stakeholders, the business model will surface on its own.
David Sabol , August 23, 2007
Jeff's article provides a thought provoking and potentially paradigm shifting conceptualization of an achievable vision for association (un)governance. I think this is an essential read for all current and future association executives as it provides three core principles: simplicity of activities, distributed accountability/responsibility, and diversity of thought that will help associations remain relevant and focus on the mission and vision that all associations share in common: creating and providing member/stakeholder value.