Skip Navigation 
Associations Now

Idea Bank: Extended Member Welcome

ASSOCIATIONS NOW, December 2012 Money & Business

By: Rob Stott

Summary: Who says welcoming a new member has to be a one-time thing?

What's the great idea? Deliver your welcome-kit materials over three months instead of all at once, using different formats and points of contact.

Who's doing it? The Licensing Executives Society-USA and Canada.

What's involved? New LES members receive a welcome email with log-in information and links to several web pages to help them get connected with the organization. Then, at the end of their first month, they get hard copies of LES's journal, the latest newsletter, education materials, and a welcome letter. Finally, in the third month, another email with information on LES's professional interest groups and social media channels is sent out in an effort to get the new member engaged. In addition to building awareness and involvement with LES activities, this approach introduces members to different LES staff with each interaction.

What are people saying? After a year, LES has seen mostly positive feedback from members. "At the very least, because we reference the kits in their initial welcome email, they're sure to reach out and let us know if they don't receive these materials," says Erin Murphy, manager of membership engagement. "We've taken this as a sign that they not only see the kit as a valuable resource but are taking the time to read through our initial outreach." An all-digital welcome kit was launched during a trial membership campaign and may be the future of the program, but for now, the print piece is still important. "Our members really seem to thrive on receiving this packet of information right at their doorstep," Murphy says.

Rob Stott is editorial assistant at Associations Now in Washington, DC. Email:

Rate this item: Comments:
Rate this item:
  • one star
  • two stars
  • three stars
  • four stars
  • five stars

Please Sign in to rate this.


Community Education Resources Career Advocacy About Us Join Shop
Volunteer Groups
ASAE U Online
Associations Now
Models & Samples
Find a Job
Post a Job

Board of Directors
Standards of Conduct
Get Started
Get Connected
Get Involved
Buyers' Guide
Endorsed Business Solutions


American Society of Association Executives™ (ASAE), 1575 I St. NW, Washington, DC 20005
P. 888.950.2723, F. 202.371.8315 or P. 202.371.0940 (in Washington, DC)
© Copyright 2011 ASAE. All rights reserved.

Social Media | Advertise | ASAE Foundation | Site Map | Contact Us | Privacy Notice
Supplier Partner Corner
Find:  Resources  |  Events  |  Jobs  |  ASAE Staff  |  Endorsed Business Solutions  |  Buyer's Guide  |  Members  |  Give Back   |  Help  |  Home
linked in Twitter Feed Facebook Group Flickr Group YouTube Channel Collaborate