Skip Navigation 
Associations Now

Idea Bank: Scan to Engage

ASSOCIATIONS NOW, November 2012 Money & Business

By: Rob Stott

Summary: Using QR codes to connect speakers and meeting attendees.

What's the great idea? Use quick reference (QR) codes on attendee name badges to encourage engagement and interaction with speakers.

Who's doing it? The New England Law Library Consortium

What's involved? At a recent symposium, NELLCO placed QR codes on the back of its attendees' name badges with two purposes in mind.

"First, we wanted to use QR codes to give attendees a feel for how easy they are to use," says Tracy Thompson-Przylucki, NELLCO's executive director. "Second, we wanted to provide an opportunity for the attendees and the speakers to connect." When scanned, the attendee would be informed if he or she had won a prize, a free copy of the speaker's book.

"We instructed registrants that they could take their nametags to the author's signing area we had established, and one of our speakers … would scan their codes and let them know if they had won," says Thompson-Przylucki. Attendees lined up during program breaks to see if they were wearing a winner. And even if not, they still had the opportunity to purchase the book and talk with the speaker.

What are people saying? The QR-studded name badges received a warm reception.

"It was just a fun way to connect the participants to this particular author and speaker and engage the audience," says Thompson-Przylucki. "Even though the speaker was more than enthusiastic about sharing their knowledge, expertise, and time, the QR codes provided that little extra nudge to get them face to face."

Rob Stott is editorial assistant at Associations Now in Washington, DC. Email: rstott@asaecenter.org

Rate this item: Comments:
Rate this item:
  • one star
  • two stars
  • three stars
  • four stars
  • five stars

Please Sign in to rate this.



To order reprints of any article in its original format, visit Scoopreprintsource.com


 

Community Education Resources Career Advocacy About Us Join Shop
Collaborate
Volunteer Groups
Calendar
Face-to-Face
ASAE U Online
Associations Now
Models & Samples
Research
Find a Job
Post a Job
CAE

Press
Board of Directors
Standards of Conduct
Get Started
Get Connected
Get Involved
Bookstore
Buyers' Guide
Endorsed Business Solutions

border

American Society of Association Executives™ (ASAE), 1575 I St. NW, Washington, DC 20005
P. 888.950.2723, F. 202.371.8315 or P. 202.371.0940 (in Washington, DC)
© Copyright 2011 ASAE. All rights reserved.

Social Media | Advertise | Mobile Edition | Site Map | Contact Us | Privacy Notice
Supplier Partner Corner
X
Find:  Resources  |  Events  |  Jobs  |  ASAE Staff  |  Endorsed Business Solutions  |  Buyer's Guide  |  Members  |  Give Back   |  Help  |  Home
linked in Twitter Feed Facebook Group Flickr Group YouTube Channel Collaborate